Reversing the damage was no easy task. Local Digital rolled out an end-to-end SEO strategy including rebuilding and migrating the site to a new ecommerce platform, followed by onsite optimisation including copywriting, a backlink audit and cleanup and ongoing link building.
First, we needed to move Hudson Furniture away from their archaic e-commerce platform to something more user-friendly, flexible and SEO friendly. Naturally, we recommended Shopify. We project managed the whole process from design to migration.
The next step was keyword research to identify which keywords we should be targeting, followed by keyword mapping to make sure each page was targeting the right keywords. The new site needed new content, so we updated the copy on all key category and sub-category pages using the insights uncovered in the keyword research process.
A link audit identified dozens of questionable backlinks which were disavowed and replaced by authoritative, high quality sites and publications. A reconsideration request was lodged with Google.
Not only did Local Digital recover Hudson Furniture’s lost traffic and rankings, we smashed the previous results out of the park!
Overall Google visibility increased by 220%, and as a result Organic Traffic to the site increased by 84%.
The results don’t stop there…
Organic Revenue increased by 140% and that number is improving each month.
Keywords in Positions 1-3 were up 60%, with the main money terms such as ‘sleigh beds’ and ‘four poster beds’ appearing in the top spot. In fact, there are over 400 keywords which have now made the top of Page 1 their permanent home.
Overall, a very successful SEO campaign, which continues to improve each month.