How We Helped Absolute Cosmetic Dominate Top 3 Rankings For Cosmetic Surgery

112
%
Increase Google Visibility
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658
%
Keywords In Position 1-3
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25
%
Keywords on Page 1
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Have been a client of Local Digital for 2 months and our rankings have gone from the bottom of page 1 to top 3. We decided to go with them after speaking to many SEO agencies. They came across as not only knowledgeable but genuinely excited about SEO. Can’t wait to see the future results after seeing what they have achieved in only 2 months, 100% recommend.

Mhairi Finlayson

Absolute Cosmetic

The Problem

After a flurry of major Google algorithm updates throughout 2018, many business owner’s were dealing with sites in upheaval; their organic rankings and traffic slowly begin to drop off without any real explanation.

Absolute Cosmetic were an unfortunate casualty of these updates, with traffic declining throughout 2018, with the largest drops in March (mobile-first) and August (medic).

After a competitive pitch process between many SEO agencies, Local Digital were chosen and tasked with not only identifying what was causing the significant drop, but also in recovering the lost traffic.

The Solution

Local Digital started off by auditing the archived version of the old website to identify which keywords were being targeted on each page and if old pages were being redirected to the right place.

After crawling the site we found that there were a large number of pages competing for the same keywords. We performed a keyword cannibilisation audit, identifying all low value pages jeopardising the main procedure pages from ranking and then removing them from the search results through a combination of redirects, robots.txt or noindex meta tags.

The Absolute Cosmetic site is rich in content, with detailed information outlining each procedure they offer. We decided to run a content and keyword optimisation analysis on all pages which had lost traffic. This allowed us to see a full list of terms and phrases associated with the target keyword, based on the top-ranking competitors’ content. We then optimised the copy based on the results.

A link audit identified dozens of questionable backlinks which were disavowed and replaced by authoritative, high quality sites and publications.

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Trusted by leading companies

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Billy Ganley

We’re generating more leads & getting more work.

C

Chris Watts

We’ve achieved financial goals we thought were never going to be possible.

C

Chris Costin

We increased leads something like 500% and that was with the same level of spend.

W

Wayne Francis

Seeing the increase in traffic & sales really has given me a buzz. I didn’t think it was possible in such a short time frame

Get Started With A Free Proposal

Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.

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Review your site & your competitors

Covers SEO, Google Ads, Social Media & more

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Provide a game plan to hit your goals based on the review

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A 1-hour call with a team member to run through the findings

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