How We Helped ActronAir Generate Customer Demand in North QLD

40
%
Conversion Improvement
image
53
%
Cost Per Lead
image
243k
Targeted Impressions
image

The Problem

ActronAir is a large Australian air conditioning manufacturer. They have a national presence, however, are stronger in some areas over others.

One of the areas ActronAir were hoping to increase their profile was North Queensland.

The ActronAir marketing & sales team were tasked with generating more demand for their product in the Cairns & Townsville region. Advertising needed to be deployed to generate new customer enquiries that could be distributed to ActronAir’s dealers in the region.

The Solution

ActronAir’s sales & marketing team came up with a promotional offer made up of extremely competitive pricing on the supply & install of split system units in the region.

Michael Morgan of the North Queensland Cowboys fronted the campaign which was supported with above the line media.

Local Digital handled the performance digital component of the campaign. We created a Google Ads and Facebook Ads campaign to support the promotion. These campaigns utilised highly targeted audiences and high converting landing pages designed to convert visitors into leads that ActronAir could pass to their dealers.

The Results

Free
Offer

Want To Improve Your Online Presence?

Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.

Get a free consultation & proposal

Trusted by leading companies

A

Andrew Gerber

We’ve seen a massive increase in the amount of enquiries and bookings.

A

Avi Pollak

We’ve seen our online revenue quadruple and it has resulted in greater business performance.

A

Adam Shalala

Our online store has achieved record results and seen triple digit growth over the past three years.

C

Callan Pascoe

We’re getting in 20 quotes per day which is almost more than I can handle to answer.

B

Billy Ganley

We’re generating more leads & getting more work.

C

Chris Watts

We’ve achieved financial goals we thought were never going to be possible.

C

Chris Costin

We increased leads something like 500% and that was with the same level of spend.

W

Wayne Francis

Seeing the increase in traffic & sales really has given me a buzz. I didn’t think it was possible in such a short time frame

Get Started With A Free Proposal

Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.

icon-review

Review your site & your competitors

Covers SEO, Google Ads, Social Media & more

icon-goal

Provide a game plan to hit your goals based on the review

icon4

A 1-hour call with a team member to run through the findings

AS SEEN IN