How We Helped Improve Appliances Warehouse's Online Sales by 62%

62
%
Sales
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58
%
Cost Per Sale
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200
%
ROAS
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The Problem

Appliances Warehouse sell a wide range of factory seconds home appliances across the Sydney region. The goal was to increase the number of daily online sales they were previously achieving.

Due to the nature of the business stock levels are constantly fluctuating depending on what factory seconds they are able to receive.

The current campaign structure when we took over management was a single standard shopping campaign. This structure limited the budget control for the account and prevented us from being able to easily spot what categories were performing well and shift the budget into those categories.

The Solution

After auditing the account we could see that the old campaigns had plenty of historical data meaning we could start by creating a Smart Shopping campaign. 

This gave us the ability to use dynamic remarketing which would drive potential buyers back to the site.

The campaigns were also split by category so we could control the budget by not only what had stock available by the campaigns that were driving the highest ROAS. Different categories will have different ROI opportunities and this structure allowed us to ensure that each category is driving profitable results. 

Being able to quickly view category results also makes it easier to spot changing buying trends and ensure the budget splits always reflect the current trends.

Free
Offer

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Clients singing praise? Sure.

A

Avi Pollak

We’ve seen our online revenue quadruple and it has resulted in greater business performance.

C

Callan Pascoe

We’re getting in 20 quotes per day which is almost more than I can handle to answer.

A

Adam Shalala

Our online store has achieved record results and seen triple digit growth over the past three years.

B

Billy Ganley

We’re generating more leads & getting more work.

C

Chris Watts

We’ve achieved financial goals we thought were never going to be possible.

C

Chris Costin

We increased leads something like 500% and that was with the same level of spend.

W

Wayne Francis

Seeing the increase in traffic & sales really has given me a buzz. I didn’t think it was possible in such a short time frame

Get Started with a Free Growth Plan

Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.

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Review your site & your competitors

Covers SEO, Google Ads, Social Media & more

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Provide a game plan to hit your goals based on the review

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A 1-hour call with a team member to run through the findings

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