How We Helped Beauty on Park Street Dominate Sydney Google Rankings

266
%
Keywords Position 1-3
image
93
%
Google Visibility
image
114
%
Increase in Traffic
image

The Problem

Beauty on Park Street is a beauty salon based in the Sydney CBD. It’s a competitive market, with numerous salons fighting it out for customers in the area.

Although their web traffic was tracking along decently enough, the Beauty on Park Street team knew they could be doing better.

Their Google rankings for most of their target keywords (screenshot on the left) were anywhere from the middle of page one through to the deeper pages.

The management team knew that by pushing into the top Google rankings they would be able to drive more visitors to their site and more customers on the back of it.

Local Digital was engaged to make this a reality.

The Solution

We started by conducting a keyword research & mapping process to identify the high value keywords relevant for all of the main pages on the site. We then mapped these keywords out to each page, ensuring the page targeted just one or two closely related keywords.

Our copywriter wrote new SEO optimised copy for the main category and sub category pages on the site. This copy used our proven optimisaiton process, utilising the main keyword targeted in the mapping process, but then also using the synonyms and related keywords Google considers relevant.

Our outreach team focused on building a combination of new local directory and citation links as well as acquiring authority links from high value domains. These links helped to build the trust and credibility of the domain in the eyes of the Google algorithm.

Free
Offer

Want To Improve Your Online Presence?

Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.

Get a free consultation & proposal

Trusted by leading companies

A

Avi Pollak

We’ve seen our online revenue quadruple and it has resulted in greater business performance

A

Adam Shalala

Our online store has achieved record results and seen triple digit growth over the past three years.

C

Callan Pascoe

We’re getting in 20 quotes per day which is almost more than I can handle to answer.

B

Billy Ganley

We’re generating more leads & getting more work.

C

Chris Watts

We’ve achieved financial goals we thought were never going to be possible.

C

Chris Costin

We increased leads something like 500% and that was with the same level of spend.

W

Wayne Francis

Seeing the increase in traffic & sales really has given me a buzz. I didn’t think it was possible in such a short time frame

Get Started With A Free Proposal

Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.

icon-review

Review your site & your competitors

Covers SEO, Google Ads, Social Media & more

icon-goal

Provide a game plan to hit your goals based on the review

icon4

A 1-hour call with a team member to run through the findings

AS SEEN IN