How We Decreased Bill Buckle Subaru’s CPA By 72% While Increasing Leads By 84%

84
%
Increase AdWords Leads
image
72
%
Cost Per Lead
image
247
%
Conversion Rate Increase
image

The Problem

Bill Buckle Subaru is one of the top volume Subaru dealers in Australia.

What was lacking in volume however, was the leads they were receiving from their AdWords account.

Bill Buckle reached out to Local Digital to see if they could derive more leads from AdWords without increasing their existing monthly spend.

The Solution

After reviewing the existing set-up, Local Digital decided it was best to rebuild the AdWords account from scratch.

This included:

  • A brand new keyword list
  • New campaign structure breaking out the relevant brand and non brand keywords
  • Location targeting based on selected postcodes
  • Key focus on location based keywords and ad copy
  • Revised destination URL’s to ensure the user landed on the most relevant page
  • Specific device bids
  • Budget weighting towards set days based on previous data
  • Multiple versions of ad copy to attain strong Click Through Rates and high Quality Scores

Free
Offer

Want To Improve Your Online Presence?

Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.

Get a free consultation & proposal

Trusted by leading companies

B

Billy Ganley

We’re generating more leads & getting more work.

C

Chris Watts

We’ve achieved financial goals we thought were never going to be possible.

C

Chris Costin

We increased leads something like 500% and that was with the same level of spend.

W

Wayne Francis

Seeing the increase in traffic & sales really has given me a buzz. I didn’t think it was possible in such a short time frame

Get Started With A Free Proposal

Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.

icon-review

Review your site & your competitors

Covers SEO, Google Ads, Social Media & more

icon-goal

Provide a game plan to hit your goals based on the review

icon4

A 1-hour call with a team member to run through the findings

AS SEEN IN