How We Helped Clearlight Designs Rank First For Their Target Keywords

255
%
Keywords Position 1-3
image
40
%
Google Visibility
image
186
%
Increase in Leads
image

The Problem

Clearlight Designs manufacture and sell amazing illuminated mirrors to the likes of the Shang-ri La Hotel, Sofitel and David Jones. They engaged with an outsourced SEO agency abroad hoping to improve visibility and ultimately increase the number of leads coming through.

After a few months, they realised that their outsourced SEO agency was up to no good. There were a large number of PBN and poor quality backlinks popping up and it was starting to impact results. Rankings continued to drop, and as a result, so did the traffic. There was no tracking set up on the site so it was impossible to see the impact it had on leads.

The brief to us was simple – “get back our traffic!” and, while you’re at it, increase our leads.

The Solution

The solution was relatively simple in the end.

The first cab off the rank was a comprehensive backlink audit.

We then audited all of the “SEO basics” – metadata, heading tags, page copy, etc across all the key pages and found that there was keyword cannibalisation occurring, with multiple pages competing for the same search terms.

After updating these areas, we updated the lighted mirror category pages to support the optimised metadata. TF-IDF optimisation of key pages on the site better provides Google with the context it needed.

Finally, to compliment the onsite optimisation, we commenced a link acquisition campaign to boost the authority of the domain. This involved prospecting for relevant, high-quality domains and placing links on them which improved the authority of the Clearlight Designs domain and lead to improved rankings.

The Results

case-image

Watch The Video

Back to SEO Basics… For #1 Google Rankings

Don't forget the SEO basics when optimising your website! This video shows how we moved a new client from the middle of first page to the very top by going back to basics with some key SEO factors.

Posted by Local Digital on Sunday, 15 December 2019

Free
Offer

Want To Improve Your Online Presence?

Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.

Get a free consultation & proposal

Trusted by leading companies

A

Avi Pollak

We’ve seen our online revenue quadruple and it has resulted in greater business performance

A

Adam Shalala

Our online store has achieved record results and seen triple digit growth over the past three years.

C

Callan Pascoe

We’re getting in 20 quotes per day which is almost more than I can handle to answer.

B

Billy Ganley

We’re generating more leads & getting more work.

C

Chris Watts

We’ve achieved financial goals we thought were never going to be possible.

C

Chris Costin

We increased leads something like 500% and that was with the same level of spend.

W

Wayne Francis

Seeing the increase in traffic & sales really has given me a buzz. I didn’t think it was possible in such a short time frame

Get Started With A Free Proposal

Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.

icon-review

Review your site & your competitors

Covers SEO, Google Ads, Social Media & more

icon-goal

Provide a game plan to hit your goals based on the review

icon4

A 1-hour call with a team member to run through the findings

AS SEEN IN