We’ve seen an increase in revenue since we started with Local Digital.
Clearlight Designs manufacture and sell amazing illuminated mirrors to the likes of the Shang-ri La Hotel, Sofitel and David Jones. They engaged with an outsourced SEO agency abroad hoping to improve visibility and ultimately increase the number of leads coming through.
After a few months, they realised that their outsourced SEO agency was up to no good. There were a large number of PBN and poor quality backlinks popping up and it was starting to impact results. Rankings continued to drop, and as a result, so did the traffic. There was no tracking set up on the site so it was impossible to see the impact it had on leads.
The brief to us was simple – “get back our traffic!” and, while you’re at it, increase our leads.
The solution was relatively simple in the end.
The first cab off the rank was a comprehensive backlink audit.
We then audited all of the “SEO basics” – metadata, heading tags, page copy, etc across all the key pages and found that there was keyword cannibalisation occurring, with multiple pages competing for the same search terms.
After updating these areas, we updated the lighted mirror category pages to support the optimised metadata. TF-IDF optimisation of key pages on the site better provides Google with the context it needed.
Finally, to compliment the onsite optimisation, we commenced a link acquisition campaign to boost the authority of the domain. This involved prospecting for relevant, high-quality domains and placing links on them which improved the authority of the Clearlight Designs domain and lead to improved rankings.
Back to SEO Basics… For #1 Google Rankings
Don't forget the SEO basics when optimising your website! This video shows how we moved a new client from the middle of first page to the very top by going back to basics with some key SEO factors.
Posted by Local Digital on Sunday, 15 December 2019
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Sam Korkees
We’ve seen an increase in revenue since we started with Local Digital.
Avi Pollak
We’ve seen our online revenue quadruple and it has resulted in greater business performance.
Callan Pascoe
We’re getting in 20 quotes per day which is almost more than I can handle to answer.
Adam Shalala
Our online store has achieved record results and seen triple digit growth over the past three years.
Billy Ganley
We’re generating more leads & getting more work.
Chris Watts
We’ve achieved financial goals we thought were never going to be possible.
Chris Costin
We increased leads something like 500% and that was with the same level of spend.
Wayne Francis
Seeing the increase in traffic & sales really has given me a buzz. I didn’t think it was possible in such a short time frame
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