How We Helped EVSE Australia Dominate the Electric Vehicle Charging Space and Double their Organic Revenue & Traffic in the First 3 Months

112

Increase Organic Revenue

105

Increase Organic Visibility

105

Increase SEO Traffic

The Problem

EVSE Australia is a supplier and installer of universal electric vehicle chargers, offering its products and services to both an e-commerce and B2B audience. If you own an electric car, chances are you’ve either heard of their brand or have used one of their electric charging stations at places like Meriton and Mirvac developments.

Though EVSE already had an established online presence, they were seeing stagnating results in organic traffic and revenue. EVSE came to us with big goals to use SEO to further build its customer base by expanding its organic reach to electric car owners, workplaces and partners and be known as the No.1 supplier and installer of electric vehicle chargers across Australia.

The Solution

To achieve this, we built an SEO strategy to improve visibility across the site by targeting high-value keywords and improving their current keyword rankings to bring increased organic traffic and organic revenue.

Firstly, we audited all the metadata including page titles, meta descriptions and headings and discovered that not all pages were optimised. We also performed a competitor analysis, where we were able to identify keywords that their competitors were capturing and EVSE was missing out on. Additionally, there were opportunities to optimise the page copy using our internally developed content optimisation tool called Natch to make changes that help Google better interpret the content and thereby rank higher for the target keywords.

Alongside these optimisations, we strengthened EVSE’s domain authority by establishing links to highly authoritative domains that were relevant to EVSE’s industry niche.

The Results

Improvements in Keyword Rankings

After implementing our proposed SEO strategy, in just 3 months we saw a 29% increase in the number of keywords ranking in the top 3 positions on Google and a 17% increase in the number of keywords ranking in the top 10 positions i.e. page one on Google search results.

Improvements in Organic Traffic, Organic Revenue and Organic Conversions

As a result, they saw their organic traffic (105%) and organic revenue (112%) doubled when compared to the same 3 month period last year.

At 3 months, we also saw significant increases in conversions with a 600% increase in Email clicks, 275% increase in Form Submissions and 153% increase in Phone Call clicks compared to the start of the campaign. This told us that EVSE was gaining high-quality traffic leading to increased conversions.

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