How We Helped First Class Slate Rank First For Their Target Keywords

255
%
Keywords Position 1-3
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40
%
Google Visibility
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186
%
Increase in Leads
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The Problem

First Class Slate once dominated Google’s search results, ranking first organically for a variety of slate roofing related keywords, including the all important keyword slate roofing sydney. Rankings started to slip, and as a result so did the number of leads and phone calls.

After a few months they realised that their SEO agency efforts to address the problem were having no impact. Rankings continued to drop, with keywords which were once ranking first dropping to the bottom of page one.

The brief to us was simple – “get us back to first spot for slate roofing sydney” and, while you’re at it, increase our leads.

The Solution

The solution was relatively simple in the end.

We audited all of the “SEO basics” – meta data, heading tags, page copy etc across all the key pages and found that it wasn’t optimised for their target keywords.

After updating these areas, we rolled out new content to main category pages to support the optimised meta data. TF-IDF optimisation of key pages on the site better provide Google with the context it needed.

Finally, to compliment the onsite optimisation, we commenced a link acquisition campaign to boost the authority of the domain. This involved prospecting for relevant, high-quality domains and placing links on them which improved the authority of the First Class Slate domain and lead to improved rankings.

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Trusted by leading companies

C

Callan Pascoe

We’re getting in 20 quotes per day which is almost more than I can handle to answer.

B

Billy Ganley

We’re generating more leads & getting more work.

C

Chris Watts

We’ve achieved financial goals we thought were never going to be possible.

C

Chris Costin

We increased leads something like 500% and that was with the same level of spend.

W

Wayne Francis

Seeing the increase in traffic & sales really has given me a buzz. I didn’t think it was possible in such a short time frame

Get Started With A Free Proposal

Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.

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Review your site & your competitors

Covers SEO, Google Ads, Social Media & more

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Provide a game plan to hit your goals based on the review

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A 1-hour call with a team member to run through the findings

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