How We Helped Hudson Furniture Recover From A Google Penalty & Triple Their Organic Traffic

220
%
Increase SEO Traffic
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140
%
Increase Revenue
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550
%
Increase Google Visibility
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Local Digital have been instrumental, in the development of not only our organic and paid search, but also developing our new site, and products. Great guys, great service!

James Hudson

Hudson Furniture

The Problem

Hudson Furniture approached Local Digital in early 2016 after employing an offshore digital agency for SEO link building services… and getting their site penalised as a result (a Penguin penalty if you’re asking)

To make matters worse, their custom CMS was archaic to say the least. There was very little flexibility when it came to optimisation and customisation. Implementing any of our SEO recommendations was near impossible for the client.

The problem was, Hudson Furniture’s organic traffic had plummeted, halving by the end of 2015, and then halving again mid 2016. Needless to say, things were looking grim.

Local Digital were tasked with not only removing the penalty and recovering the lost traffic, but improving on the results pre-penalty.

The Solution

Reversing the damage was no easy task. Local Digital rolled out an end-to-end SEO strategy including rebuilding and migrating the site to a new ecommerce platform, followed by onsite optimisation including copywriting, a backlink audit and cleanup and ongoing link building.

First, we needed to move Hudson Furniture away from their archaic e-commerce platform to something more user-friendly, flexible and SEO friendly. Naturally, we recommended Shopify. We project managed the whole process from design to migration.

The next step was keyword research to identify which keywords we should be targeting, followed by keyword mapping to make sure each page was targeting the right keywords. The new site needed new content, so we updated the copy on all key category and sub-category pages using the insights uncovered in the keyword research process.

A link audit identified dozens of questionable backlinks which were disavowed and replaced by authoritative, high quality sites and publications. A reconsideration request was lodged with Google.

Free
Offer

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Trusted by leading companies

B

Billy Ganley

We’re generating more leads & getting more work.

C

Chris Watts

We’ve achieved financial goals we thought were never going to be possible.

C

Chris Costin

We increased leads something like 500% and that was with the same level of spend.

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Wayne Francis

Seeing the increase in traffic & sales really has given me a buzz. I didn’t think it was possible in such a short time frame

Get Started With A Free Proposal

Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.

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Review your site & your competitors

Covers SEO, Google Ads, Social Media & more

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Provide a game plan to hit your goals based on the review

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A 1-hour call with a team member to run through the findings

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