How We Helped iLogic4G+ Increase Their Enquiry Rate by 165%

165

Leads

Cost Per Lead

341

Conversion Rate

The Problem

iLogic4G+ is a new business providing internet solutions to those living in regional Victoria. They offer a unique solution for those that can’t connect to reliable speeds on the NBN and have been told satellite is their only option.

Entering the new market with such a unique offering gave us the challenge of finding out what was key to people in the market. It was key to ensure that the page was getting the best possible conversion rate before expanding on campaigns. This way we could feel confident that traffic to the site would be converting and the business would be getting the best Cost per Lead.

The Solution

Running an A/B test in the landing page copy allowed us to quickly identify which copy people were connecting with and what was driving more enquiries for the business.

One page tested on more concise headlines using location-based terms and drawing to the main benefit that some customers had seen a 700% increase in internet speeds by utilising their technology.

The other page went slightly more in-depth into the technology used and highlighted the same 700% benefit but bundled with more technical terms.

The Results

Early on there was a clear winner with the location-based headline and clear showcase of the benefit driving more enquiries. By having the location in the headline it quickly lets people pre-qualify themselves as customers based on if they live in the mentioned area. Being an internet-based issue it also helps to demonstrate that the business understands the issues relevant to their location with the main pain point being slow and unreliable internet connections.

The main selling point was also a lot clearer on the winning landing page. A 700% improvement is great in any business and you want to highlight this as clearly as possible.

Once the winning copy was determined the experiment was ended with 100% of the traffic going to that landing page allowing us to move onto new tests.

	Conv Rate
Page A	1.43%
Page B	4.65%

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