We’ve seen an increase in revenue since we started with Local Digital.
In Sport started out with a small store in 1983 in the Sydney suburb of Burwood. It was based on a vision of a new type of sports store that specialised in sports clothing and footwear. Since then it has grown to be one of NSW leading sports clothing and footwear retailers.
With multiple stores across Sydney, the bulk of their sales came from bricks and mortar stores. Their online presence was lacking, and as a result they needed a Paid Media strategy to drive profitable sales online.
In Sport had run Google Ads in the past, however the return on ad spend was too low and not cost efficient. This prevented them from scaling at a profitable rate, and as such put them at a stand still. The account was also heavily reliant on Brand traffic – this meant we needed to find a way to increase return, whilst focusing on a completely new audience.
In Sport engaged Local Digital to review their current account and restructure the existing set-up. After extensive data analysis it was quite clear that the product feed needed to be re-segmented and the budget allocation completely changed.
With such an extensive product range, the existing campaign set-up meant low converting products would easily absorb the budget and decrease Impression Share for In Sport’s best selling items.
By doing a complete overhaul of the account and recreating campaigns from scratch, we could ensure the most profitable and highest converting products would maintain the highest share of voice. The bid strategy was also reset to ensure we weren’t paying for clicks that wouldn’t translate into sales.
Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.
Get a free consultation & proposal
Sam Korkees
We’ve seen an increase in revenue since we started with Local Digital.
Avi Pollak
We’ve seen our online revenue quadruple and it has resulted in greater business performance.
Callan Pascoe
We’re getting in 20 quotes per day which is almost more than I can handle to answer.
Adam Shalala
Our online store has achieved record results and seen triple digit growth over the past three years.
Billy Ganley
We’re generating more leads & getting more work.
Chris Watts
We’ve achieved financial goals we thought were never going to be possible.
Chris Costin
We increased leads something like 500% and that was with the same level of spend.
Wayne Francis
Seeing the increase in traffic & sales really has given me a buzz. I didn’t think it was possible in such a short time frame
Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.
Review your site & your competitors
Covers SEO, Google Ads, Social Media & more
Provide a game plan to hit your goals based on the review
A 1-hour call with a team member to run through the findings
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