How We Helped In Sport Increase Paid Search Revenue by 225%

177
%
Increase In Sales
image
225
%
Revenue Increase
image
48
%
Return On Ad Spend
image

The Problem

In Sport started out with a small store in 1983 in the Sydney suburb of Burwood. It was based on a vision of a new type of sports store that specialised in sports clothing and footwear. Since then it has grown to be one of NSW leading sports clothing and footwear retailers.

With multiple stores across Sydney, the bulk of their sales came from bricks and mortar stores. Their online presence was lacking, and as a result they needed a Paid Media strategy to drive profitable sales online.

In Sport had run Google Ads in the past, however the return on ad spend was too low and not cost efficient. This prevented them from scaling at a profitable rate, and as such put them at a stand still. The account was also heavily reliant on Brand traffic – this meant we needed to find a way to increase return, whilst focusing on a completely new audience.

The Solution

In Sport engaged Local Digital to review their current account and restructure the existing set-up. After extensive data analysis it was quite clear that the product feed needed to be re-segmented and the budget allocation completely changed.

With such an extensive product range, the existing campaign set-up meant low converting products would easily absorb the budget and decrease Impression Share for In Sport’s best selling items.

By doing a complete overhaul of the account and recreating campaigns from scratch, we could ensure the most profitable and highest converting products would maintain the highest share of voice. The bid strategy was also reset to ensure we weren’t paying for clicks that wouldn’t translate into sales.

Free
Offer

Want To Improve Your Online Presence?

Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.

Get a free consultation & proposal

Trusted by leading companies

A

Avi Pollak

We’ve seen our online revenue quadruple and it has resulted in greater business performance

A

Adam Shalala

Our online store has achieved record results and seen triple digit growth over the past three years.

C

Callan Pascoe

We’re getting in 20 quotes per day which is almost more than I can handle to answer.

B

Billy Ganley

We’re generating more leads & getting more work.

C

Chris Watts

We’ve achieved financial goals we thought were never going to be possible.

C

Chris Costin

We increased leads something like 500% and that was with the same level of spend.

W

Wayne Francis

Seeing the increase in traffic & sales really has given me a buzz. I didn’t think it was possible in such a short time frame

Get Started With A Free Proposal

Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.

icon-review

Review your site & your competitors

Covers SEO, Google Ads, Social Media & more

icon-goal

Provide a game plan to hit your goals based on the review

icon4

A 1-hour call with a team member to run through the findings

AS SEEN IN