A Sweet Tooth for Deliciously Decadent Results: Increasing InstaCake's SEO Traffic By 487% & Visibility By 374% In 3 Months

374
%
Increase Organic Visibility
image
487
%
Increase SEO Traffic
image
950
%
Top Three Positions
image

The Problem

InstaCake delivers delicious and decadent cakes & dessert boxes across Sydney, ranging from their famous Nutella Ooze Cakes & Ferrero Lava Cakes. On top of that, they have an awesome VidCard service where customers can record a personalised video message to their recipients.

With their website not being optimised for SEO and no real growth in organic traffic, Local Digital was tasked with improving their organic visibility in the search results and improving SEO traffic and revenue.

The Solution

As found during the initial stages of the campaign, the core aspects of SEO were not implemented onto the website – this included, optimised page titles, metadata and page copy.

We assigned our copywriter with creating the content for all category pages after optimising the key landing pages and category pages. This content was then optimised for organic search using our internally developed content optimisation tool that leverages Google’s Natural Language.

We performed a thorough technical assessment of the website and addressed several technical issues; InstaCake also had plans of migrating their CMS to Shopify – we also assisted with this, ensuring that redirects were correctly mapped out as to not lose prior link equity and traffic as well as ensuring the new website is optimised on the aforementioned core SEO aspects.

In order to improve the domain’s authority, we launched a link-building campaign that prospects relevant, high-quality domains and establishes links on them to strengthen the authority of the InstaCake domain.

Free
Offer

Want To Improve Your Online Presence?

Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.

Get a free consultation & proposal

Trusted by leading companies

A

Avi Pollak

We’ve seen our online revenue quadruple and it has resulted in greater business performance.

C

Callan Pascoe

We’re getting in 20 quotes per day which is almost more than I can handle to answer.

A

Adam Shalala

Our online store has achieved record results and seen triple digit growth over the past three years.

B

Billy Ganley

We’re generating more leads & getting more work.

C

Chris Watts

We’ve achieved financial goals we thought were never going to be possible.

C

Chris Costin

We increased leads something like 500% and that was with the same level of spend.

W

Wayne Francis

Seeing the increase in traffic & sales really has given me a buzz. I didn’t think it was possible in such a short time frame

Get Started with a Free Growth Plan

Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.

icon-review

Review your site & your competitors

Covers SEO, Google Ads, Social Media & more

icon-goal

Provide a game plan to hit your goals based on the review

icon4

A 1-hour call with a team member to run through the findings

AS SEEN IN