How We Reduced Konica Minolta’s AdWords Cost Per Lead By 147% While Increasing Leads By 285%

The Problem

Konica Minolta is a market leader in providing integrated print hardware and software solutions.

Despite being globally recognised for their award winning products, their AdWords account was delivering a low number of inbound leads at a high cost per acquisition.

Konica Minolta sought out Local Digital for help. The brief was simple – find a way to get more leads from AdWords while reducing the average cost per lead.

The Solution

After reviewing the existing AdWords account, it was clear a complete overhaul of the account was needed. This included:

• Extensive analysis of historical data
• Restructuring the Campaign set-up to ensure budgets were more efficiently allocated
• Identify converting vs. non-converting keywords
• Refreshing all Ad Copy to be more specific to the user query
• Updating all Ad Extensions and ensuring every Campaign/Ad Group had relevant extensions showing
• Removing all irrelevant keywords
• Expanding the existing negative keyword list
• Targeting additional keywords that were missing from the account
• Device specific bidding
• Specific budgets for different days of the week
• Improving existing Landing Pages
• Revising existing Bid strategies