How We Reduced Konica Minolta’s AdWords Cost Per Lead By 147% While Increasing Leads By 285%

285
%
Increase In AdWords Leads
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181
%
Conversion Rate Increase
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147
%
Cost Per Lead
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The Problem

Konica Minolta is a market leader in providing integrated print hardware and software solutions.

Despite being globally recognised for their award winning products, their AdWords account was delivering a low number of inbound leads at a high cost per acquisition.

Konica Minolta sought out Local Digital for help. The brief was simple – find a way to get more leads from AdWords while reducing the average cost per lead.

The Solution

After reviewing the existing AdWords account, it was clear a complete overhaul of the account was needed. This included:

  • Extensive analysis of historical data
  • Restructuring the Campaign set-up to ensure budgets were more efficiently allocated
  • Identify converting vs. non-converting keywords
  • Refreshing all Ad Copy to be more specific to the user query
  • Updating all Ad Extensions and ensuring every Campaign/Ad Group had relevant extensions showing
  • Removing all irrelevant keywords
  • Expanding the existing negative keyword list
  • Targeting additional keywords that were missing from the account
  • Device specific bidding
  • Specific budgets for different days of the week
  • Improving existing Landing Pages
  • Revising existing Bid strategies

Free
Offer

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Trusted by leading companies

B

Billy Ganley

We’re generating more leads & getting more work.

C

Chris Watts

We’ve achieved financial goals we thought were never going to be possible.

C

Chris Costin

We increased leads something like 500% and that was with the same level of spend.

W

Wayne Francis

Seeing the increase in traffic & sales really has given me a buzz. I didn’t think it was possible in such a short time frame

Get Started With A Free Proposal

Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.

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Review your site & your competitors

Covers SEO, Google Ads, Social Media & more

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Provide a game plan to hit your goals based on the review

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A 1-hour call with a team member to run through the findings

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