How We Helped Konica Minolta Recover From A Major Loss of SEO Traffic

84
%
Increase SEO Traffic
image
300
%
Increase Conversion Rate
image
650
%
Increase Leads
image

The Problem

Fresh off the back of a site migration handled poorly by their previous agency, Konica Minolta’s organic traffic and rankings began to plummet.

To make matters worse, their homepage was morphed into a global gateway page, hosted on a different domain. This compounded the traffic issues by losing all branded traffic.

Further still, pages which were once targeting valuable keywords had them removed from key areas as part of the migration. What were once content-rich pages were stripped to maintain a desired aesthetic without any consideration to the effect on results.

Years of hard work and gains were reversed by poor recommendations.

Local Digital were tasked with not only recovering the lost traffic, but further improving on the results pre-migration.

The Solution

Reversing the damage was no easy task. Local Digital rolled out an end-to-end SEO solution including comprehensive technical audit followed by onsite optimisation, copywriting, a backlink audit and ongoing link building.

Local Digital started off by auditing the archived version of the old website to identify which keywords were being targeted on each page. These pages were ranking well for high volume, valuable terms, so it was vital they were mapped out correctly so the pages would rank again.

Local Digital refreshed the existing meta-data, incorporating the once removed keywords and eliminating the large amount of keyword cannibilisation that had been introduced to the new site. New optimised copy was added to the home and category pages behind a read-more widget, giving Google what it needed to see but keeping the aesthetics of the layout in-tact.

A link audit identified dozens of questionable backlinks which were disavowed and replaced by authoritative, high quality sites and publications.

Free
Offer

Want To Improve Your Online Presence?

Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.

Get a free consultation & proposal

Trusted by leading companies

B

Billy Ganley

We’re generating more leads & getting more work.

C

Chris Watts

We’ve achieved financial goals we thought were never going to be possible.

C

Chris Costin

We increased leads something like 500% and that was with the same level of spend.

W

Wayne Francis

Seeing the increase in traffic & sales really has given me a buzz. I didn’t think it was possible in such a short time frame

Get Started With A Free Proposal

Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.

icon-review

Review your site & your competitors

Covers SEO, Google Ads, Social Media & more

icon-goal

Provide a game plan to hit your goals based on the review

icon4

A 1-hour call with a team member to run through the findings

AS SEEN IN