How We Helped Matharoo Generate Hundreds of Leads During Coronavirus

500
+
New Leads
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30
%
Conversion Rate
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260
%
Increase in Traffic
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The Problem

Matharoo offer weekly maths problem worksheets to parents and teachers across Australia. A low price point, Australian pop-culture references and creative, worded problems means these sheets were perfect for keeping kds across the country engaged with maths during the lockdown.

There was just one problem.

Matharoo had tried Facebook ads previously, but been unable to generate any interest.

The brief to Local Digital was simple – promote Matharoo on Facebook and generate leads from Aussie parents interested in the worksheets.

The Solution

We proposed running a Facebook campaign, targeted at mothers and parents across Australia.

The campaign sent traffic to the landing page pictured here, with a very compelling offer – get a free worksheet if you submit your details.

When parents opted in for the worksheet, they were added to an email campaign. This sent them the worksheet, then also sent them a range of follow up emails with upsell offers to try and push them towards subscribing to one of the paid options.

We set up a second landing page, dedicated to the special offer, which encouraged visitors to subscribe to the plan, and sent all of the traffic from the email campaigns to this page.

Over the course of the Facebook ads campaign, we tested a range of audiences, including mothers, fathers, parents in general, broad audiences to let Facebook determine the best placements and, of course, lookalike audiences based on the people that had converted.

Free
Offer

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Trusted by leading companies

A

Andrew Gerber

We’ve seen a massive increase in the amount of enquiries and bookings.

A

Avi Pollak

We’ve seen our online revenue quadruple and it has resulted in greater business performance.

A

Adam Shalala

Our online store has achieved record results and seen triple digit growth over the past three years.

C

Callan Pascoe

We’re getting in 20 quotes per day which is almost more than I can handle to answer.

B

Billy Ganley

We’re generating more leads & getting more work.

C

Chris Watts

We’ve achieved financial goals we thought were never going to be possible.

C

Chris Costin

We increased leads something like 500% and that was with the same level of spend.

W

Wayne Francis

Seeing the increase in traffic & sales really has given me a buzz. I didn’t think it was possible in such a short time frame

Get Started With A Free Proposal

Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.

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Review your site & your competitors

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Provide a game plan to hit your goals based on the review

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A 1-hour call with a team member to run through the findings

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