How We Helped Monster Furniture Enter The Competitive Retail Furniture Space Organically In Under 3 Months

1365
%
Increase Organic Visibility
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237
%
Increase SEO Traffic
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3050
%
Top Three Positions
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The Problem

Monster Furniture is classified as a big box furniture retailer located in the heart of Western Sydney. They sell a range of furniture pieces, suitable for pretty much every room in a home, at attractive and affordable prices. They are entering an extremely competitive market in the organic listings, but they believed in the value they could deliver online – and so did we.

Local Digital was given the task to help Monster Furniture with its current website so they may increase their online presence, boost their organic traffic, and generate leads for more information about their products.

So how would we be able to achieve this? By working on their website’s organic visibility and authority.

The Solution

Upon our initial audit of the Monster Furniture website, we identified missing information we believe to be crucial as part of the foundation for any organic campaign. These included both optimised metadata and page copy.

We carried out extensive keyword research to ensure we could report to Monster Furniture the best possible keywords they should pivot to and compete for within the retail furniture space.

Our next steps were to:

  1. Optimise their title tags and meta descriptions (these were missing) using valuable and ‘low-hanging fruit’ keywords from our research
  2. Brief our copywriters to prepare SEO content for their homepage using relevant keywords. We even used our proprietary tool, Natch, which adopts Google’s Natural Language to analyse copy and provide useful insights

After implementing our recommendations, we started to see a significant increase in organic visibility over the three three month period. As a result, organic traffic increased by 237%.

A link-building campaign was also launched to increase the domain’s authority. Prospecting relevant, high-quality domains and establishing links on them strengthened the authority of the Monster Furniture domain.

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Offer

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Trusted by leading companies

A

Avi Pollak

We’ve seen our online revenue quadruple and it has resulted in greater business performance.

C

Callan Pascoe

We’re getting in 20 quotes per day which is almost more than I can handle to answer.

A

Adam Shalala

Our online store has achieved record results and seen triple digit growth over the past three years.

B

Billy Ganley

We’re generating more leads & getting more work.

C

Chris Watts

We’ve achieved financial goals we thought were never going to be possible.

C

Chris Costin

We increased leads something like 500% and that was with the same level of spend.

W

Wayne Francis

Seeing the increase in traffic & sales really has given me a buzz. I didn’t think it was possible in such a short time frame

Get Started with a Free Growth Plan

Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.

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Review your site & your competitors

Covers SEO, Google Ads, Social Media & more

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Provide a game plan to hit your goals based on the review

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A 1-hour call with a team member to run through the findings

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