How We Helped New Hair Clinic Achieve Remarkable Results in their Online Visibility and Search Engine Rankings

2nd Position

Improved search engine rankings

275

Increase Page One Keywords

168%

Increase SEO Traffic

The Problem

New Hair Clinic is a leading hair transplant clinic based in Perth, Australia. The clinic faced several challenges in its digital marketing efforts. Despite having a functional website, it wasn’t generating the expected amount of traffic or leads. Additionally, the clinic was facing stiff competition from other hair transplant clinics in the region. New Hair Clinic approached us to help them improve their search engine rankings and attract more qualified leads.

The Solution

We conducted a comprehensive SEO audit of the clinic’s website to identify areas for improvement. Based on the audit findings, we developed a tailored SEO strategy to meet the clinic’s goals including:

On-page optimisation: We conducted extensive keyword research to identify the most relevant and profitable keywords for the clinic’s niche. Then optimised the website’s on-page elements, including titles, meta descriptions, headers, and content, to ensure they were relevant, informative, and keyword-rich. They also created new service pages to capture the breadth of services New Hair Clinic offered.

Technical optimisation: We conducted technical SEO optimisations, including improving the website’s site speed and mobile responsiveness.

Link building: We conducted quality link building on a regular basis to improve the website’s domain authority and increase the likelihood of ranking in search results.

The Results

Improved search engine rankings

We helped New Hair Clinic surpass one of their close competitors in ranking for their most important keyword in terms of traffic quality and traffic volume. At their best rank, the clinic ranked in the 2nd position for “hair transplants Perth,” compared to the bottom of Page One at the start of the campaign.

Increased organic traffic

The website’s organic traffic increased by 168% with consistent growth month-on-month, indicating that the website was attracting more qualified leads.

Increased keyword rankings: The total number of keywords that New Hair Clinic was ranking for increased by 193%, and there was a 275% increase in Page One Keywords. The clinic now ranks for a wide range of bottom of funnel keywords, including “hair implants Perth,” “hair clinic,” “hairline lowering surgery,” “FUT transplant,” “FUE hair transplant Perth,” “hair loss treatment Perth,” and more.

Improved domain authority

New Hair Clinic’s Domain Rating Score (DR) improved significantly from 14 to 23 in a 10-month period, representing a 53% increase. The clinic had one of the fastest rates of growth in DR amongst their competitors, indicating an improved website reputation in the hair transplant industry.

By choosing us as their SEO agency, New Hair Clinic was able to attract more qualified leads, increase website traffic, and surpass their competitors in the highly competitive hair transplant niche.

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