How We Helped Ozlighting Increase Organic Revenue By 109%

109
%
Increase Organic Revenue
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46
%
Increase Organic Visibility
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60
%
Increase SEO Traffic
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The Problem

Ozlighting is an Australian online lighting retailer that has a huge collection of indoor & outdoor lighting products, including downlights, pendants, lamps and many more. With over tens of thousands of organic searches per month around the online lighting & lighting store space, needless to say, it’s quite a competitive industry.

With their organic revenue stagnating and organic visibility not seeing much improvement, Local Digital was tasked with improving their website visibility at an overall and also granular level (targeting high-value search terms that was not previously ranking) which would lead to an increase in their SEO traffic and organic revenue.

The Solution

Our initial audit confirmed that key pages lacked target keyword optimisation for important areas of SEO such as the metadata, header tags, and page copy.

After updating the key landing pages and category pages, we tasked our copywriter to have content written across all of the category pages. This content was then optimised for organic search using our internally developed content optimisation tool that leverages Google’s Natural Language.

We completed a comprehensive technical audit on the website and resolved numerous technical issues on the site, including redirecting hundreds of 404 pages that were still capturing traffic across various sources.

A link-building campaign was also launched to increase the domain’s authority. Prospecting relevant, high-quality domains and establishing links on them strengthened the authority of the Ozlighting domain and resulted in improved rankings.

 

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Offer

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Trusted by leading companies

A

Avi Pollak

We’ve seen our online revenue quadruple and it has resulted in greater business performance.

C

Callan Pascoe

We’re getting in 20 quotes per day which is almost more than I can handle to answer.

A

Adam Shalala

Our online store has achieved record results and seen triple digit growth over the past three years.

B

Billy Ganley

We’re generating more leads & getting more work.

C

Chris Watts

We’ve achieved financial goals we thought were never going to be possible.

C

Chris Costin

We increased leads something like 500% and that was with the same level of spend.

W

Wayne Francis

Seeing the increase in traffic & sales really has given me a buzz. I didn’t think it was possible in such a short time frame

Get Started with a Free Growth Plan

Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.

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Review your site & your competitors

Covers SEO, Google Ads, Social Media & more

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Provide a game plan to hit your goals based on the review

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A 1-hour call with a team member to run through the findings

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