How We Helped Punch Equipment Maximise Their ROAS On Social Ads

68
%
Ad Spend
image
85
%
Revenue
image
457
%
Return On Ad Spend
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The Problem

Punch Equipment designs and develops boxing gear for a wide range of standards, no matter your level of experience or ability in the ring. They sell all boxing equipment to customers around the globe and want to ensure that their customers make the right selection for their specific needs.

When we started on the account, the client was not running any social ads at all. They had run campaigns years prior on a much higher ad budget. They were hoping to run ads on a smaller budget whilst still generating results. Despite their higher budget, their return on ad spend was 4.23. We needed to figure out what was preventing them from generating better results and potentially upscaling their spend.

The Solution

Punch Equipment engaged Local Digital to help generate more online sales through digital ads. After taking a look through the account, it became clear that the client had not run any catalogue or shopping campaigns. They were previously just running static image ads. We also realised the campaigns were running with multiple creative options within each ad set, rather than any dynamic creatives that automatically serve specific products to users. The client suggested we focus only on punching bags and boxing gloves.

We built out separate campaigns for each product catalogue and began to build up the pool of prospecting audiences that we could eventually retarget to them with dynamic product ads. We worked through each product catalogue manually, ensuring the products that were priority to sell were those selected in the product catalogue. Additionally, we made new custom and lookalike audiences that we knew would respond well to the ads we created.

By doing a complete overhaul of the account and recreating campaigns from scratch, we were able to decrease their cost per purchase and increase their ROAS despite their budget decreasing by 68% comparatively to the previous campaigns.

Free
Offer

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Clients singing praise? Sure.

A

Avi Pollak

We’ve seen our online revenue quadruple and it has resulted in greater business performance.

C

Callan Pascoe

We’re getting in 20 quotes per day which is almost more than I can handle to answer.

A

Adam Shalala

Our online store has achieved record results and seen triple digit growth over the past three years.

B

Billy Ganley

We’re generating more leads & getting more work.

C

Chris Watts

We’ve achieved financial goals we thought were never going to be possible.

C

Chris Costin

We increased leads something like 500% and that was with the same level of spend.

W

Wayne Francis

Seeing the increase in traffic & sales really has given me a buzz. I didn’t think it was possible in such a short time frame

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Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.

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Review your site & your competitors

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Provide a game plan to hit your goals based on the review

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A 1-hour call with a team member to run through the findings

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