How We Helped The Lolli Shop More Than Double Their Visibility In Less Than A Year

121
%
Google Visibility
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105%
%
Keywords in Top Three Positions
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225
%
First Page Rankings
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The Problem

The Lolli Shop is a family-owned and operated lolly and confectionery store in Queensland that aims to expand its product range and personalised service to lolly lovers Australia-wide.

As there wasn’t a concrete SEO strategy implemented on their site, their organic visibility was stagnant and often saw many fluctuations. They were sporadically ranking for product-level search terms but were not capturing high-value category level search terms and terms such as lolly delivery, online lolly shop and lollies online.

The brief was simple – expand their search visibility, increase their organic traffic and organic revenue.

The Solution

We began the project by performing extensive research on the industry and target market in order to identify high-value keywords, which we then incorporated into our keyword mapping process. We next examined the trends of any existing ranking keywords, selected the most effective and relevant high-value keywords, and mapped them to The Lolli Shop’s main & key pages.

We then audited all of the “SEO basics” – metadata, heading tags, page copy, and more – across all key pages and tasked our copywriter with writing additional copy for the key pages based on our proven optimisation process – using the main keywords and semantic keywords discovered during the keyword research and mapping processes. The copy was then evaluated against Google’s AI using TF-IDF optimisation to verify that it would perform well against Google’s signals.

After we finished the onsite and content optimisation, we began the link acquisition effort to increase The Lolli Shop’s Domain Rating and Authority. Our outreach team concentrated their early efforts on obtaining authoritative links from high-value, trustworthy sites in relevant niches while establishing fresh local directory and citation links to provide a solid foundation for the domain.

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Offer

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Trusted by leading companies

A

Avi Pollak

We’ve seen our online revenue quadruple and it has resulted in greater business performance.

C

Callan Pascoe

We’re getting in 20 quotes per day which is almost more than I can handle to answer.

A

Adam Shalala

Our online store has achieved record results and seen triple digit growth over the past three years.

B

Billy Ganley

We’re generating more leads & getting more work.

C

Chris Watts

We’ve achieved financial goals we thought were never going to be possible.

C

Chris Costin

We increased leads something like 500% and that was with the same level of spend.

W

Wayne Francis

Seeing the increase in traffic & sales really has given me a buzz. I didn’t think it was possible in such a short time frame

Get Started with a Free Growth Plan

Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.

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Review your site & your competitors

Covers SEO, Google Ads, Social Media & more

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Provide a game plan to hit your goals based on the review

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A 1-hour call with a team member to run through the findings

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