How We Helped Welcome To Country Increase First Page Rankings By 868% In Under A Year

815
%
Google Visibility
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1700
%
Keywords in Top Three Positions
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868
%
First Page Rankings
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The Problem

Welcome to Country is a not-for-profit organisation that sources items from artists, art centres and manufacturers who have licence agreements with artists and pay fair royalties.

They were previously ranking for terms surrounding their brand, product level keywords in terms of their experiences and broader search terms surrounding Australian maps and image-related queries. However, when it came to highly valuable keywords including their eCommerce offerings and city & location targeting for their main services, they were in the deeper pages of the search results or not there entirely.

Therefore, the brief was simple – expand their search visibility, increase their organic traffic and organic revenue.

The Solution

We started the project by conducting comprehensive research on the industry and target market to uncover high-value keywords that we then put into our keyword mapping strategy. We next evaluated the patterns of any existing ranking keywords, chose the most effective and relevant high-value keywords, and mapped them to the key pages of the Welcome To Country domain.

We next evaluated all of the “SEO basics” – metadata, heading tags, page copy, and more – and tested the copy against Google’s AI using TF-IDF optimisation to ensure that it would perform well against Google’s signals, as well as providing continuous recommendations for on-page optimisations.

Following the completion of the onsite and content optimisation, we commenced the link acquisition efforts to boost Welcome To Country’s Domain Rating and Authority. Our outreach team focused their initial efforts on acquiring authoritative links from high-value, trustworthy sites in relevant niches, while also developing new local directory and citation links to establish a solid foundation for the domain.

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Offer

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Trusted by leading companies

A

Avi Pollak

We’ve seen our online revenue quadruple and it has resulted in greater business performance.

C

Callan Pascoe

We’re getting in 20 quotes per day which is almost more than I can handle to answer.

A

Adam Shalala

Our online store has achieved record results and seen triple digit growth over the past three years.

B

Billy Ganley

We’re generating more leads & getting more work.

C

Chris Watts

We’ve achieved financial goals we thought were never going to be possible.

C

Chris Costin

We increased leads something like 500% and that was with the same level of spend.

W

Wayne Francis

Seeing the increase in traffic & sales really has given me a buzz. I didn’t think it was possible in such a short time frame

Get Started with a Free Growth Plan

Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.

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Review your site & your competitors

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Provide a game plan to hit your goals based on the review

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A 1-hour call with a team member to run through the findings

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