We’ve seen an increase in revenue since we started with Local Digital.
Welcome to Country is a not-for-profit organisation that sources items from artists, art centres and manufacturers who have licence agreements with artists and pay fair royalties.
They were previously ranking for terms surrounding their brand, product level keywords in terms of their experiences and broader search terms surrounding Australian maps and image-related queries. However, when it came to highly valuable keywords including their eCommerce offerings and city & location targeting for their main services, they were in the deeper pages of the search results or not there entirely.
Therefore, the brief was simple – expand their search visibility, increase their organic traffic and organic revenue.
We started the project by conducting comprehensive research on the industry and target market to uncover high-value keywords that we then put into our keyword mapping strategy. We next evaluated the patterns of any existing ranking keywords, chose the most effective and relevant high-value keywords, and mapped them to the key pages of the Welcome To Country domain.
We next evaluated all of the “SEO basics” – metadata, heading tags, page copy, and more – and tested the copy against Google’s AI using TF-IDF optimisation to ensure that it would perform well against Google’s signals, as well as providing continuous recommendations for on-page optimisations.
Following the completion of the onsite and content optimisation, we commenced the link acquisition efforts to boost Welcome To Country’s Domain Rating and Authority. Our outreach team focused their initial efforts on acquiring authoritative links from high-value, trustworthy sites in relevant niches, while also developing new local directory and citation links to establish a solid foundation for the domain.
Back to SEO Basics… For #1 Google Rankings
Don't forget the SEO basics when optimising your website! This video shows how we moved a new client from the middle of first page to the very top by going back to basics with some key SEO factors.
Posted by Local Digital on Sunday, 15 December 2019
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Sam Korkees
We’ve seen an increase in revenue since we started with Local Digital.
Avi Pollak
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Callan Pascoe
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Adam Shalala
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Chris Watts
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Chris Costin
We increased leads something like 500% and that was with the same level of spend.
Wayne Francis
Seeing the increase in traffic & sales really has given me a buzz. I didn’t think it was possible in such a short time frame
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