Lead Generation for Scaffolding Companies

Looking to fill your sales pipeline with qualified leads ready to buy or hire scaffolding now? That's where we come in. Our digital marketing for scaffolding companies will help you generate leads with SEO & Google Ads just part of what we offer. Claim a free proposal now to find out how our approach can work for your scaffolding company.

Grow Your Scaffolding Company With Digital Marketing

Marketing a scaffolding company can be hard work. You need the steady stream of inbound leads to be filling your sales pipeline and keeping your sales reps busy. That’s where we come in.

We’re a team of digital marketing strategists with Facebook & Google media buyers, SEO experts, sales copywriters and designers on staff, ready to generate new leads for your scaffolding business.

How It Works

Claim Free Proposal

Submit your details via the free proposal form. This gives us enough information to analyse your website, business & market and determine if our approach is the right fit for you.

Our Strategists Prepare A Plan

If we think we can help you, our strategists will look at your site and what your competitors are up to and come back to you with a customised plan to generate new customers online.

You Generate New Customers

Our digital specialists will then implement multi-channel digital advertising campaigns to generate you as many customers as possible at as efficient an investment as possible.

Marketing a scaffolding company can be hard work. You need to:

Identify your audience

Targeting the right people is essential when it comes to any marketing effort. You have to know who your audience is, what they want, what they need, how they work, and more.

In essence, you must know your audience as well as you know yourself.

There are a number of strategies you can employ to better know your target audience. You can issue surveys, join social media groups, and research your competition. Once you have this raw information, you can use it to develop what are called “customer personas”.

Customer personas are fictional characters that represent your target audience. By developing individual personas you’ll be better able to target your marketing efforts.

Stand out from your competition

Scaffolding is just like any other profession – you exist with competition. Your job is to differentiate your company from others in your field. To do that, you have to know who you’re up against.

Every marketing effort involves researching what your competition has done before you. See what worked and what bombed. Learn from their mistakes. This will ensure your own marketing efforts aren’t falling into similar traps.

From there, you’ll be able to draft a marketing strategy that highlight’s your company’s differences. You’ll stand out from your competition.

Kill your content game

Content is king when it comes to any marketing effort. This is why content marketing strategies are so crucial and widespread.

When developing a marketing strategy for your scaffolding company, don’t neglect your content. Ensure your copywriting is on point and that your imagery is effective and engaging. Anything less will see your marketing efforts stumble.

Digital marketing is the future. In today’s online world, it’s the best way to get eyes on your scaffolding company.

But what exactly is digital marketing and why is it so crucial?

What is digital marketing?

Digital marketing is the act of marketing using digital means such as the Internet or social media. Every time you jump online and click on an online advertisement, you’re a part of the digital marketing engine.

Setting up a website, engaging in email campaigns, posting to social media – all are forms of digital marketing. Further, each one is far more effective than traditional means.

Digital vs traditional

Running a successful business isn’t just about having a high-quality product or choosing the appropriate market. It’s also about leveraging the right marketing techniques to reach your target audience and convert them to leads and, finally, customers.

This is where digital marketing comes in.

Digitial marketing accounts for 50% more interactions with customers compared to traditional marketing routes. Further, digital marketing is often more cost-effective than traditional marketing. This alone should make you sit up and pay attention.

Scaffolding company marketing

Scaffolding company marketing requires knowledge and finesse to get right, particularly in the digital age. This is where having a thorough understanding of digital marketing can play a major role in the success of your scaffolding business. With the right digital marketing execution, your scaffolding business will see higher conversions and more successful campaigns.

Google ads are one of the best ways to get eyes on your scaffolding business. But what exactly are Google ads and how do they work?

What is Google Ads?

Google Ads is an online advertising platform developed by Google. On this platform, advertisers are able to bid to display content to web users. Examples of this content include:

  • Brief advertisements
  • Service offerings
  • Product listings
  • Videos

Google Ads places these snippets both in the results of search engines such as Google itself, and on non-search websites, mobile apps, and videos.

If you’ve ever clicked on a sponsored search result in Google, you’ve clicked on one of these Google advertisements. Similarly, if you’ve clicked through on an ad from a website, it was likely a Google advertisement as well.

How do Google Ads work?

Google Ads operates under a pay-per-click (PPC) model. It involves marketers targeting a specific keyword on Google and then bidding on that keyword. These bids are “maximum bids” or the most you’re willing to spend on an ad.

Are Google Ads effective?

So, do Google Ads work? In short: yes. Google Ads is an affordable form of advertising that lets you target qualified, in-market prospects. When managed correctly, Google Ad campaigns can deliver an incredibly strong return on investment, helping you boost your scaffolding business’ leads and sales.

Google Ads for a scaffolding company

Using Google Ads to better advertise your scaffolding company is an incredibly smart investment. Not only will you reach more people, you’ll also directly boost your sales.

So you’ve built a website. Time to sit back and let the customers come to you, right? Wrong. Just because you have a website doesn’t mean people are going to be able to find it. That’s where search engine optimisation (SEO) comes in.

SEO is key to ensuring your content reaches your audience. But what exactly is it and how can you ensure your SEO is pulling its weight?

What is SEO?

SEO is the process of improving the quantity and quality of website traffic to a web page. In essence, you want to ensure your webpage is ranked higher in search engine results than that of your competition.

SEO specifically targets unpaid traffic rather than paid or direct traffic. This means its results are organic rather than influenced by targeted advertising.

How does SEO work?

Search engine optimisation is a many-faceted marketing strategy. It involves understanding what elements go into Google’s algorithm and how you can best target your content with those elements in mind.

On-page SEO, for instance, might involve ensuring your content is clear and structured enough that search engines like Google can easily parse your content. This includes making sure your titles are wrapped in the appropriate tags and your content includes the right number of keywords.

SEO for a scaffolding company

SEO is an essential component of your online presence. As a premier scaffolding company, your website means very little if no one can find it. This is where a killer SEO strategy is key.

Lead generation is a crucial step in any sales funnel. Without leads, you don’t have conversions, and without conversions, you can say goodbye to any sales.

But what exactly is lead generation and why is it so important?

What is lead generation?

Lead generation is the process of stimulating and capturing interest in a service or product. This then allows for the development of a sales pipeline. It’s essentially a way of nurturing targets until they’re ready to buy your product or service.

There are a number of ways you can generate leads. Content marketing, social media campaigns, email marketing – the sky really is the limit when it comes to lead generation. The key is to target the right people with the right content.

Why is lead generation important?

Lead generation is the jumping-off point for any future marketing efforts. Without lead generation, you have no one to nurture – no one to target your eventual sales pitch. And without a lead, you have no one to become an eventual customer.

Targeted lead generation is the act of reaching your target audience and converting them to potential customers. Without this step, you essentially hobble your sales pipeline.

Lead Generation for a Scaffolding Company

Lead generation for a scaffolding company can look like a lot of things. Maybe it’s a targeted social media marketing campaign. Perhaps it looks more like a killer SEO strategy. However you engage in lead generation, the key is to know who you’re targeting and why.

As of 2020, there were 3.96 billion active people on social media worldwide. When it comes to social media advertising, you have to ensure your company is going where your audience is – that’s social media.

But what exactly is social media marketing and how can you leverage it for business success?

What is social media advertising?

Social media marketing refers to the use of social networks and social media platforms to market a company’s services or products. These platforms provide a way for companies to engage with existing customers and reach new ones, all while promoting their desired culture, tone, or mission.

Social media advertising can be overt, using paid ads or sponsored posts. It can also be more indirect, though, through content marketing campaigns or focuses on organic growth. No matter which route you choose, social media platforms are a great way to reach your target audience.

Is social media advertising effective?

Marketing through social media platforms is one of the most cost-effective and versatile strategies that businesses can use to interact with their desired audience. 97% of marketers use social media to market their products or services – and numbers like that can’t be wrong.

Advertising through social media doesn’t just boost sales, it also builds your brand awareness. This can lead to larger followings, higher trust, and eventual conversions.

Social Media Advertising for scaffolding companies

As a scaffolding company, it’s in your best interest to go where your audience is – and they’re overwhelmingly on social media. Advertising through social media platforms isn’t just a nice-to-have, it’s essential in today’s digital world.

Get Started With A Free Custom Growth Plan

Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.

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Review your site & your competitors

Covers SEO, Google Ads, Social Media & more

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Provide a game plan to hit your goals based on the review

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A 1-hour call with a team member to run through the findings

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