There are a lot of things about digital marketing that aren’t easy.Undoubtedly, one of these tasks is creating high converting landing pages - especially if you’re looking to work on conversion rate optimization (CRO).It can also be difficult to source inspiration, with conflicting advice causing confusion and havoc to whoever tries to make sense of it.There isn’t one perfect way to build a landing page, but there are certain elements you can make sure to incorporate when designing your perfect landing page.Here are the best of the best, the cream of the crop - our top picks for high quality landing pages.
Why do I need a landing page?
Essentially, a landing page is something your customer can use to access some sort of resource, like a free marketing proposal or an ebook, which takes place as an exchange for basic contact information.These pages function with the intention of generating leads and bringing customers deeper into the marketing funnel.For example, if your business is selling AI products to help salespeople, it would make sense to develop a landing page that offers audiences a free video on using AI in the sales industry.By doing this, you can attract audiences who have an interest in AI and sales, which would make them even more likely to respond to your business in future.Sounds simple enough, right?The reality is, landing pages require creative testing and detailed planning to make sure they convert as well as possible.Remember, the golden rule is this - pay attention to your conversion rate!
What is a good landing page conversion rate?
The average landing page conversion rate is 2.35% across industries - 1 in 4 manage to hit 5.31% or higher.You can determine your conversion rate by dividing the number of conversions on a web page by the number of people who visited the page.Nailing these percentages can be difficult at first, but having the right landing page is essential in making sure you hit those targets.Remember that there’s no right way to design a landing page - but the following examples have managed to capture it perfectly.
Airbnb
For those that are curious about hosting with Airbnb, their landing page is a one stop shop.Featuring advice, a calculator to estimate possible earnings, and testimonials from current hosts, the page combines all of this with a bright pink CTA in the header - making it easy for conversion to trickle through.
Wix
This is a landing page turned creative playground - Wix has incorporated beautiful digital illustration which follows you down the page.Design manages to enhance certain touchpoints, like the illustrated mountain peak directed at the main CTA to encourage visitors.What more could you want in a landing page?
ExpressVPN
This landing page by ExpressVPN is a special one - it doesn’t have a navigation bar!By removing this navigation bar, the primary CTA takes the spotlight, which is a big win for ExpressVPN.Navigation bars tend to take away from the intended CTA on any given landing page - with many, many A/B tests proving this to be the case too.
Codeacademy
Sometimes, simplicity is key - this is where Codeacademy takes the cake.The form is simple, only asking for login details or the details of your LinkedIn or Facebook account, making the process even quicker.This landing page also gives a taste of real-life success stories, social proof, and testimonials for anyone who may be uncertain. By doing this, the somewhat intimidating world of coding is immediately simplified for someone who may be on the fence.
Curology
Making sure that your landing page is clean, crisp, and straight to the point are some of the best ways to keep your conversion rate strong.Curology does a great job of this - the copy is short, the page is visually appealing, and users can immediately understand the benefits being presented.No matter your skin issue - Curology has a remedy for you, and this landing page does a great job at communicating that.
Mailchimp
What’s the first thing you notice about this landing page?For us, it’s the bright yellow. We’re sure it’s the same for you too.The CTA is consistent, appearing three times on the page, and no matter how far you scroll - the button remains.This is imperative for a landing page, as it operates as a gateway to convert clients as effectively as possible. By having a floating CTA, you never lose sight of the intended action.
Canva
Much like Codecademy, this is another example of a landing page which has a straightforward and simplistic design - figures for a design company.An abundance of white space helps accentuate the text and contrasts with bright colors throughout.An interesting feature of this landing page is the FAQ section, which is perfect to answer any additional questions viewers may have if they’re on the fence with converting.
Paramount Plus
Our final design for today has it all.From a visually appealing interface to descriptive headers, the background makes each fold look different - another element that’s a definite win.A respectable CTA of ‘Try It Free’, combined with several strategically-placed content offers, culminates in several touchpoints that viewers can use to convert.
You've done it!
Are you ready to build the landing page of your dreams?Of course, don’t hesitate to reach out to experts like us if you need that extra edge. Get a free proposal with Local Digital today, we’ll test your landing pages and follow all best practices to get you the finest result possible.
