Facebook Advertising Agency

Facebook advertising is a form of a digital advertising on the Facebook platform. Content can appear on the News Feed or in the right column on a desktop site. These ads go to users based on their locations and personal information to maximize the potential for a click-through.

Generally speaking, Facebook ads are a way of generating interest or brand awareness for a product or service. While there is a Marketplace section, most people use the platform to socialize with friends. Of course, you can increase the likelihood of conversion to your brand by optimizing targeting options.

Facebook lets you target users based on their ages, interests, locations, sex, education, and more. The wealth of marketing information lets you create ads that directly connect with potential customers. Taking advantage of this information likely will generate more interest in your products and increase the likelihood that consumers buy something from you because the ads are more relevant to their needs.

Advertising on Facebook starts with developing a strategy and content. Each of your ads should include eye-catching images and copy that attracts readers’ attention and interest. Facebook only allows you 25 characters for headlines and 90 characters for body text, so make each word count.

The next step is to bid on Facebook ads, which comes with a suggested bidding range. The goal is to generate high click-through rates to attract people to your website or to a call to action. Facebook provides a graphic for every campaign showing the size of their audience and how many people you reached.

After purchasing ads, it is essential to monitor their performance. Facebook will provide key metrics, including click-through rates and impressions. This feedback will allow you to make informed designs about future ads. For instance, if the click-through rate for a specific ad is low, you should stop serving it and replace it with something better.

While Facebook Ads and Google AdWords are both effective advertising platforms, their approaches are entirely different. Facebook uses strictly social networks, and because social media has the most users, it offers a highly competitive platform for attracting audiences. Google focuses on paid searches where advertisers bid on keywords that they expect their target demographics will be using when searching the web.

Facebook gives you complete control over your budget and how much you are willing to pay per click. What’s more, there is a greater versatility in advertising mediums as you can use videos or images, in addition to text. Facebook’s global audience also provides more data that marketers can use for precision targeting.

While Google’s approach is broader when targeting audiences, it is the most used website and generates trillions of search queries each year. The broader audience promises an immediate influx of traffic that you can see with Google Analytics. Plus, Google Ads provides several advertising options for optimized engagement.

While the definition of a good Facebook ad may be somewhat subjective, there are some agreed-upon characteristics you’ll need for effective advertising. One of the best ways to attract eyeballs to your ad is to use high-quality images. Whether you license photos or make them yourself, they need to stand out from generic or stock images.

If you have text on your ad, it shouldn’t be a struggle for viewers to read. The font should contrast with the background, so that it stands out, and it must be in an easily legible position. The text should convey why the product is worth purchasing or at least raise the interests of the viewer.

When it comes to copy, you have only 25 characters for the headline and 90 for the body. Your copy needs to garner someone’s interest quickly and even stir a desire to learn more about or buy the item. One way to generate conversions is by having a call-to-action that tells people what to do – such as “visit today” or “enroll now.”

Facebook is one of the most popular websites going, with 80 percent of all internet users logging on to it each month. The company also has attracted a diverse demographic of users, including 65 percent of seniors. If you want to connect with potential customers, Facebook advertising is a must.

Fortunately, Facebook advertising is relatively cheap. When you compare it to traditional ads, like billboards, TV commercials, or radio promotions, you will save hundreds, or even thousands of dollars. Generally speaking, you can reach a targeted audience of 1,000 people for just $5 to $10.

Once you start advertising on Facebook, you will see the results in the analytics – and in your bottom line. The company offers performance insights, so you can see what consumers are engaging with and why. The measurable information also will provide insight into improving your existing campaigns and lowering your cost per acquisition.