Meet your new digital marketing agency - a team of digital strategists & conversion specialists dedicated to growing your business online. Get started now with a free proposal.
Established small & medium businesses through to massive brands. Ecommerce & Lead Generation. All the digital marketing pieces to make you more money online under the one roof.
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DIGITAL MARKETING SERVICES
Improve your Google visibility and drive qualified, ready-to-buy visitors to your website with our SEO services.
Advertise your business on Google. Show your ads for the keywords that matter and generate leads & sales from targeted visitors.
Place engaging ads for your business in the Facebook & Instagram news feeds of highly targeted, qualified prospects.
Grab your customer's attention with thumb stopping ad creative, motivating sales copy & high converting landing pages.
Looking for a digital marketing agency? Need some social media advertising? Content marketing? A cutting edge marketing campaign? How about Google AdWords or a SEO Sydney service? Whatever the case may be, our full service digital agency can help. We’re one of the leading marketing agencies in Australia and are here to change the status quo when it comes to dealing with digital marketing agencies.
If you’re in need of Digital Marketing services in Sydney, social media marketing, SEO, Facebook, Google Ad and digital strategy like the hundreds of business owners our marketing agency has worked with you probably want the same thing they do.
To transform your business using an agency that works.
But what does that really mean? It’s not that you care about social media marketing as such. Rather, you care about the outcome a strong agency can deliver for you. That’s more time with the kids. Less sleepless nights. More freedom and security. Enjoying your hard earned dollars.
So let’s be honest… Are your hard earned dollars being used for great advertising or digital marketing & advertising that costs you more than you make? It’s an important question, because it means the difference between serious growth and plodding along at the same old rate.
So, did you answer ‘great advertising’ confidently? If not, we’re a marketing agency that can help.
We are a highly experienced agency with proven results.
In English? We’re a digital marketing company that builds our clients customised digital marketing machines designed to send a flood of ‘ready-to-buy’ visitors to their website and turn them into leads & sales.
Everything we do is measurable and with an end goal of growth.
There’s no time to waste with a marketing agency publishing Facebook posts that just gather cobwebs or blowing money on print or TV ads you can’t be sure anyone ever saw.
Instead, our tight-knit team of battle-tested and proven experts use direct response copywriting and cutting edge online advertising to help our clients generate more leads & sales without blowing the bank in the process.
Get started now with a free strategy session tailored to your business & your goals. As one of the top marketing agencies in Australia we’ll show you how we can utilise our comprehensivemarketing campaigns to help your business thrive.
Growing your business with digital marketing is tough. There’s lots of dodgy operators out there to make things even tougher.
There’s no denying it takes time, patience, tenacity, a solid digital marketing strategy and a lot of wins and failures along the way.
However, if you’d like to bypass the tough stuff, our expert team can help. We’re a unique agency with a difference.
Tap into our years of experience on the frontlines of online digital marketing & advertising, toughing it out to generate leads and sales for some of Australia’s largest brands.
Our proven marketing strategy, systems and processes have been refined over the years as we’ve gone toe-to-toe with Australia’s most savvy online advertisers.
Lock in an obligation free strategy call with one of our team now – we’re one of the most experienced agency teams around and our advice will set you on the right path.
Whether it’s social media marketing on Facebook advertising & Instagram advertising or Google Ads or SEO – we can help.
We’ll look at your goals, spy on your competitors, pull apart your marketing and funnels and give you the lay of the land.
The first consultation is free. Why would we do that? Simple – we’re a marketing agency that gets results, and our co-founder Michael Costin is confident we’ll provide you with so much value you’ll want to work with us!
It’s tough out there for small and medium-sized businesses in Australia. Not only is it difficult to stay competitive in an increasingly digital world, but virtually all businesses in all sectors need to be able to build a solid online presence. From social media to search engines to Google Ads advertising, there is a sea of new digital marketing concepts that are constantly changing and evolving. For businesses that don’t stay relevant and savvy, it’s easy to fall away behind competitors. Just keeping on top of your link building efforts alone can be a full time job!
It’s no secret that many business owners out there don’t have top-tier digital marketing knowledge. And that’s okay — Why should business owners be expected to be pros when they are busy, you know, running a business? If you can relate to this, you might find some serious value in investing in digital.
In this guide, we’ll break down what a digital agency do and why they are a potential value point for small and medium-sized businesses who are struggling to maintain a brand presence without a marketing team. To start, let’s explore exactly what agencies do.
An agency is a third-party company that focuses on conducting and managing the digital marketing affairs of other businesses. Typically, a digital marketing agency will be made up of web designers, marketing specialists, media specialists, and developers. The exact services that will offer varies significantly among different agencies. However, at its core, a worthwhile agency will offer social media marketing, SEO, content writing, website, and email marketing services. Some may even employ copywriters to handle your website and content copy.
To get a better understanding of what this entails, it helps to understand the different types of digital marketing.
Digital marketing is a broad term used to cover a variety of marketing practices, including:
These practices are used to increase your brand’s online presence, conduct market research, and integrate your profiles and platforms properly. Digital marketing is, in today’s world, the core of business marketing in general.
The services offered by a full-service agency will include a wide range of digital marketing services necessary to attaining your digital goals. The agency’s staff of specialists is well-versed in the finest ways to make use of these services to get the greatest possible outcomes for clients. It will create a strategy plan to target your consumers and accomplish the required conversions for your business.
Search Engine Optimization (SEO) is necessary if you want visitors or attention from your target demographic. As a result, it will be difficult to build long-term momentum or conversions without SEO. As a company, you want to be the first search result that catches the attention of the searcher. It’s the goal of an Australian digital marketing firm to get you on the top page of search results, outranking your rivals, and thus boosting your website traffic.
Advertisements that are based on pay-per-click or PPC sound precisely like what they are. An external website that sends visitors to your website charges you per click. For remarketing to current customers, this is a great way to entice them back to your website and have them rethink your goods or services. Using key platforms, a digital marketing firm in Australia will create campaigns to target your prospective or current audience.
In addition to being one of the most widely used search engines on the internet, Google Ads are a very powerful tool.
In the world of digital marketing, social media marketing is a must-have. It allows prospective consumers to find your business on the most popular social networks and generates direct purchases via this channel. You may personalise and customise the service to meet the needs of each unique client. As a result, a digital marketing firm can help you decide which platforms are ideal for your business.
Having a website designed is a vital service for any internet company. User experience and high-quality web design are important for conversions and retaining traffic on your website as consumers spend more time online. Customers are drawn to your brand by a well-designed website. Your brand’s sales may be boosted by effective site design from a digital marketing firm.
A digital marketing company can offer a significantly wide range of services to suit just about any business. Typically, their services are customizable via subscription packages, so you only really have to pay for the services you need.
For example: A small business may not necessarily need to invest a lot of money into display ads, but they do want to build up their social media marketing. A digital marketing agency will offer to handle their social media accounts, media, and content– but they won’t include display advertising in the contract. It’s really quite simple.
To get a better idea of what an agency does, let’s going down the list of services that they typically provide.
Search engine optimization is the practice of improving your rankings for certain relevant keywords on Google search pages. Terms like content marketing and link building might be familiar to you already. The closer your business’s website is to the front page of relevant search results and the top few results of that page, the closer you are to being an authority in your specific industry.
SEO takes a lot of work, and it takes a ton of know-how when it comes to things like content marketing, web design that many business owners simply don’t have. An agency will conduct relevant research and adjust your website and social media content marketing accordingly using proven and true methods of SEO.
Social media marketing is usually the type of digital marketing that business owners will opt to take on themselves. It certainly makes sense why– social media accounts are free and easy to set up and start posting content. However, successful social media marketing isn’t quite as simple.
A digital marketing agency will employ specialists that know how to curate and generate content as part of a social media marketing strategy. Just as well, these professionals know how to establish a strong brand voice that catches the attention of users in your target market. This is a very unique and powerful skill to have, and it’s one of many reasons why small business owners should invest in a digital marketing company.
Pay per click advertising. It’s powerful stuff. 90% of Australian consumers will search for their desired products ad services via Google before anything else. Google Ads and pay per click ads are a common aspect of digital advertising. The process doesn’t just involve designing the best possible visual ads — it also involves having knowledge of the right keywords to attach to those ads, the best publishers to post those ads, and the best strategies for pay per click bidding for ads on the cheap.
A marketing pro from a full service digital marketing agency will ensure that you make more money with your PPC ads and Google Ads are bought and managed properly for the best possible return on investment.
Not every digital marketing agency will offer this service, but the good ones will. Conversation rate optimisation services involve deploying data-driven improvements to a business’s website for the purpose of converting more of that website’s established visitors. The result is more leads, sales, and revenue without needing to spend more money on advertising. This of this service as a facelift for your website.
You can, but it may not be as pleasant as you imagine.
Even though small business owners can do these marketing tactics for free, it’s worth remembering that most small business owners are not marketing specialists or designers or developers. They’re often business-oriented people who can (and should) focus on the business aspect of their company. A digital marketing agency is made up of professionals who can take on the marketing needs of a company much more efficiently.
Just as well, you’re not simply paying for someone to take a job off your hands. You’re paying for someone who has the expertise and experience in marketing to take your business to the next level. Your competitors may not be doing this– which puts you at an immediate advantage if you invest in digital marketing services.
Many business owners likely don’t have the time to take on their digital marketing tasks, either. By outsourcing to a digital marketing agency, you’re freeing up time to focus on the business side of your company and other things that really need your attention. There’s no reason to stretch yourself thin, especially when the benefits and advantages outweigh the potential disadvantages.
We’d have to say “yes” for most Australian businesses. However, it can be difficult to understand where to start. In most cases, a reputable agency will offer a marketing audit. This type of audit will involve analysing your current marketing practices and identifying the pain points. From there, they will offer you a quote for their services.
As a general rule of thumb, the following best practices are ideal for most partnerships between businesses and their digital marketing company:
Are you ready to start investing in excellent digital marketing? Local Digital is a full service agency ready to take on the task.
The team at Local Digital isn’t interested in simply making promises to improve your digital marketing strategies or kick up your search engine optimisation. We’re an agency more interested in offering proof. Our customer testimonials and reviews are outstanding, and we believe this comes down to our dedication to customer service and our combined expertise as professional marketing specialists. We want to help local Australian companies scale and find success in our local communities.
The proof is in the reviews and ratings — Local Digital has received recommendations and accolades from Google Partner, Facebook Marketing Partners, the SEMRUSH Search Awards, and the APAC Search Awards.
So what can we do for you at Local Digital? Well, we can take on most of the things we mentioned in our guide to finding the best digital marketing agency! Our talented and experienced team of sales-oriented digital marketing specialists will work diligently to improve your Google visibility with our search engine optimisation services. We’ll also take on your social media accounts and content by providing top-tier social media advertising services. Struggling to make the right bids on Google Ads and use the right keywords for your search engine strategy? We’ll develop a plan to help you kick up your Google Ads advertising and generate leads and sales from your target visitors. From copywriting to design to marketing methods, our team at Local Digital will help you give your business the boost it needs.
Get a proposal from our full service digital agency today to learn more about how our digital marketing team can help you take your business’ advertising and marketing practices to the next level.
Like with most things in life, the prices charged by a digital marketing company can vary wildly.
It all depends on their business model. The super cheap agencies (anything less than $1,000 per month) will only be able to do that by loading their team up with hundreds of accounts each so that they have very little time for each account, or outsourcing the work overseas. However, is that really what you want to invest in and expect that you will grow your business?
Most serious businesses choose to work with higher quality services, and tend to invest anywhere from $3,000 to may tens of thousands a month in their digital marketing efforts. This includes agency fees and ad network fees.
No matter whether you’re a person looking to promote oneself or a business that wants to promote its brand and/or goods, a digital marketing firm can assist you. In order to accomplish your goals, digital marketing firms may use a variety of techniques and strategies. A variety of strategies will be required depending on your brand. A digital marketing firm may develop methods customised to your requirements after you communicate your brand or product to them, as well as elements you’d want to enhance in regards to your consumers. The following are some of the most frequent goals that digital marketing companies in Sydney choose to focus on.
Awareness
A fresh new business, product, or service may need to be made known to your target market. The values of your product, service, or business may be used by a digital marketing firm to create branding that shows the ideal perception of your brand in the market. Digital marketing agencies strive to increase traffic to your social media platforms and website by creating a strong online presence for you. This will result in more people visiting your page and generating discussion about your company. This first awareness may be created by a digital marketing firm, which has the tools to link you with your intended target audience by carefully targeting them online via cookies and sponsored ads through social platforms such as Facebook, Google, or influencer marketing.
Engagement
After awareness, engagement is the next stage, and a digital marketing firm can help you get there, whether you’re a new company looking to connect with your audience or an established brand that hasn’t made that connection yet. Essentially, engagement in a digital marketing business is when customers do a desired activity, such as clicking a link to the web site or signing up for the e-newsletter. Page views, bounce rates (the proportion of website visitors who leave the site after seeing one page), unique visitors, average session length, and conversion rates are common engagement metrics that are monitored at a digital marketing firm in Australia. This data will be analysed and optimised to improve the level of client interaction.
Sales
Most companies want to boost sales, but many have trouble converting awareness and engagement into sales or conversions, which may be frustrating. Using awareness and engagement initiatives, a digital marketing firm may assist with this. These initiatives are aimed at increasing consumer trust and satisfaction. Many variables, rather than just one feature of the product or service, will be responsible for the conversion. So, for example, a Sydney digital marketing firm could develop pay per click ads on social media sites that target people to engage with. After clicking, you’ll be sent to a social networking website that shows off just how valuable the product really is. Afterwards, it may direct them to a user-friendly website, building their confidence in the company and ultimately leading to a buy A digital marketing firm can help companies achieve long-term revenue growth if the approach is consistent and successful.
Expand your market share
Due to optimising your online presence, a digital marketing firm may improve your brand’s online distinctiveness and offer a more value proposition for your target audience, whether you’re a well-established company or just starting out. You may be ahead of your rivals with more consumers purchasing your goods if your digital marketing firm creates a highly effective digital strategy that increases online engagement and traffic to your website. Your brand’s weaknesses may be identified by a digital marketing firm by analysing your rivals and leaders in the industry. Your brand’s share of the market in your industry will grow over time if you enhance this aspect of it.
Growth
An established or mature company may be seeking to develop and maximise its growth potential. Fortunately, a digital marketing firm can assist you do this by developing a growth plan and expanding your client base to accommodate bigger operations. Such as when working with an expanding client’s product line, an Australian digital marketing firm would develop a digital plan to raise awareness of the product to drive interest and sales conversions at the debut in order to guarantee their growth goal is reached at launch.
How companies portray themselves is being transformed as a result of the digital marketing revolution. Positioning yourself in the market and tailoring digital marketing to your brand type is possible in a number of different ways. With 88 percent of Australians using the internet and 90 percent owning smartphones, digital marketing is practically a must for companies. As a consequence of this, eight out of ten Australians will buy online, seventy-five percent will never get beyond the first page on Google, and one-and-a-half hours a day will be spent on social media. It is clear from these numbers that being online is essential. As long as your customers are on the site, you should be as well! Lead generation and e-commerce conversions are the two most common results in digital marketing.
Generation of Leads
To generate leads, a business must find people who have shown an interest in its product or service. By using online channels to target prospective consumers, a digital marketing firm in Sydney can encourage people to visit their physical shop or buy a service from them. Due to privacy issues, lead generation is a more acceptable means of communicating with prospective consumers than conventional methods of doing so. Spam emails, cold phoning, and mailings are all examples of these harmful consequences. Advertising and tactics will be developed by a digital marketing firm for service-based businesses.
Lead generation is often associated with companies that provide services, according to a digital marketing firm in Australia. This intangible service would be sold to your customers by us as a digital marketing firm. The consumer may then enquire online or in person, make an appointment, sign up for a free trial, or subscribe to a newsletter or other subscription form if they find this appealing. Initially, these leads don’t result in a sale or money for the company, but they do help to establish customer contact and trust, which are necessary for the client’s willingness to buy the service.
Ecommerce Sales
With the Australian e-commerce industry valued at $35.2 billion by 2022, e-commerce in Australia is already changing the consumer market, and will continue to do so. Numerous companies, both new and established, are aware of the significance of being online and have developed methods to increase conversions and sales. As a digital marketing firm, our primary goal is to increase the amount of clicks on your website, newsletter sign-ups, and visitors to your site. To boost visitors to an organization’s website, e-commerce conversion is primarily concerned with increasing sales. In turn, customers will discover more about what you have to offer them.
By strategizing how to reach your client base and changing your pitch and advertising, a digital marketing firm in Sydney will optimise these conversions. Your e-commerce company lacks the tangibility and personality that a real shop and staff can provide. A digital agency would concentrate on your brand’s identity and values and incorporate them into your website and advertising campaigns to help you reach your target audience. As long as your audience finds your product attractive, these conversions should result in revenue for your business.
Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.
Review your site & your competitors
Covers SEO, Google Ads, Social Media & more
Provide a game plan to hit your goals based on the review
A 1-hour call with a team member to run through the findings
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