Google MapsLocal SEO & Business Profile 🇦🇺

Own the map pack in every suburb you serve

Most local jobs are won by the three businesses on the map. We tune your Google Business Profile and suburb pages until you're one of them, then report the calls, direction requests and bookings that follow.

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4.9 stars on Google Winner, Best Use of Search No lock-in contracts
Google Maps results for local services across a suburb
Three results, not ten 📍

For a local job, the map pack decides who even gets a phone call.

Somebody standing in their kitchen with a problem searches, taps the top result, and calls. They don't scroll and they don't compare five sites. Three things decide whether that call is yours.

The shortlist The map pack Three listings, a call button and a rating. Position one gets the bulk of the taps, and in most suburbs the businesses sitting there aren't the biggest, just the best optimised.
Your shopfront The Business Profile Categories, services, service areas, hours, photos and posts. Most profiles are half filled out and left alone for a year, which is exactly why there's room to move.
The tiebreaker Reviews & proof Rating, volume, recency and what the words actually say. It's the last thing someone checks before they dial, and the signal competitors find hardest to fake.
How Google picks the three Proximity, prominence, relevance. You can only influence two of them. ProximityProminenceRelevance
Proximity Where the searcher is standing. Fixed, unless you're opening another location, which is a business decision, not an SEO one.
Prominence How well known you are: reviews, citations, mentions, links and a website Google already trusts.
Relevance How clearly your profile and pages say you do this job in that suburb.

We're a Google Maps service that improves your local digital presence.

It's literally in our name. If you rely on leads when locals are searching for a business, our team have a proven playbook to push you into the map pack and generate more calls from your Google Business Profile.

Here's how we do it
The Local Digital team
Google Business Profile management

Stand out in the map pack

Local search starts with a profile that's actually finished. Right primary category, every service listed, real service areas, hours that hold up on public holidays, photos that aren't four years old.

Then it gets worked: weekly posts, products and services kept current, Q&A seeded with the questions you get on the phone, and a monthly read on where you rank suburb by suburb, not one blended average.

Get a profile audit
A business profile open on a phone held up on a suburban street
A customer shaking hands with a tradesperson at their front door at the end of a job
Review strategy & management

Get more reviews, and answer every one

Reviews move rankings and they close the sale. The trick isn't a campaign, it's a system your team can run every job: the right ask, at the right moment, with a link that takes two taps.

We set that up, keep the flow steady rather than spiky, reply to every review in your voice, and handle the bad one properly when it lands, because how you answer it is what the next customer reads.

Build my review engine
Website, suburb pages & schema

Back it up on your own website

A profile on its own only goes so far. Google cross-checks it against your site, so each suburb you actually service gets a real page: the job, the area, the pricing signals, the proof from work you have done nearby, not one "service areas" list with thirty town names on it.

Underneath it goes local schema: LocalBusiness and service markup, consistent name, address and phone, reviews and opening hours in machine-readable form, so there is no ambiguity about who you are or where you work.

Map my suburb pages
A laptop on a desk showing the layout of a suburb landing page
A map of Australia covered in location pins
Citations & local authority

The other tiebreaker: who else says you exist

Google checks your details against the rest of the web. Directory listings with the wrong suite number or an old mobile quietly undo your own work, so we audit every citation, fix the inconsistencies and claim the ones you are missing.

Then we build the signals that actually mean something locally: chamber of commerce and industry association profiles, sponsorships and club pages, and coverage in local news and community mastheads, real links from places your suburb already reads.

Audit my citations
From the blog

What we've written lately on local search

All Google Maps articles
Local SEO Ranking Factors Google Maps · 5 min Local SEO Ranking Factors Don’t underestimate the importance of local SEO. It has become a crucial part of marketing for small businesses, especially as competition continues to… Robert Hoang · 21 Nov 2024 How To Remove A Google Review Google Maps · 4 min How To Remove A Google Review Think about it - we Google everything. Whether it’s to find a new hairdresser, electrician, or restaurant, we use Google to figure out what’s close… Arthur Fabik · 18 May 2022 Google’s Knowledge Panel: What is it and how to get one? Google Maps · 4 min Google’s Knowledge Panel: What is it and how to get one? Google’s knowledge panel is just what it sounds like - a panel filled with knowledge. Michael Costin · 27 Apr 2022
FAQ

Google Maps questions we get asked every week

Profile-only work sits around $500 to $1,000 a month. Once you add suburb pages, citations and a review system it runs $1,500 to $3,000, and that is where most of our local clients land. Below about $500 you are buying a monthly report, not the work.

No. The three map results are earned, not sold. You can buy the ad slot that sometimes sits above them, and in some categories Local Services Ads, but the pack itself is decided on proximity, prominence and relevance. Anyone offering guaranteed placement is selling something Google does not sell.

Profile fixes can move rankings within weeks, because Google re-crawls a profile quickly. Suburbs where you are starting from page three usually take two to four months once the reviews, citations and suburb pages catch up. Dense city categories take longer than outer suburbs.

It is free to create, claim and manage. If customers search for what you do near where you work, you need one, because the map pack sits above the organic results and takes the calls. What costs money is keeping it worked: posts, photos, services, Q&A, reviews and the pages behind it.

Ours: categories and services set properly, real service areas, hours that hold up on public holidays, weekly posts, fresh geo-tagged photos, Q&A seeded with the questions you get on the phone, reviews replied to, and a monthly grid-rank read suburb by suburb rather than one blended average.

Yes, and most of our local clients are service-area businesses with no shopfront. Proximity still favours businesses near the searcher, so the way in is prominence and relevance: a page that earns the suburb, reviews that mention it, and citations and local coverage that tie you to the area.

Enough to be credible against whoever is in the pack now, which usually means more than the business sitting at position three, and a steady flow rather than thirty in one week. Recency counts. So does what the words say: reviews naming the suburb and the job do more than a bare five stars.

Only if it breaks Google's policies, and then it is a report, not a delete button. Most bad reviews stay, so the work is answering well. The reply is written for the next customer reading it, not the person who left it. How to remove a Google review →

Because proximity is baked into every local search, so rankings change street by street. That is why we track a grid across your service area instead of a single position. One average number hides the suburbs where you are invisible, which are usually the ones worth fixing.

Yes. Google cross-checks the profile against your site, and a service-area business with real suburb pages outranks one with a single contact page nearly every time. The profile wins the tap, the page and the reviews win the call. Our SEO services →