KatSEO 
DomSEO Need more customers? That's where we come in.
Your customers are searching Google & A.I for a business like yours. We make sure you're found with our SEO, Google Ads, Google Maps & AI visibility services, then convert that attention into leads with a high converting website.
I Want More Customers
RobSEO 
IsabelGoogle Ads 
LawrenceGoogle Ads We get you found when your customers search, then turn that into leads.
Every day people in your area type your service into Google, tap the map, or ask an AI who to call. We make sure the answer is you, across every one of those places, and we make sure your website does something with the attention once it arrives.
Intent is the whole reason we only do search
Someone typing your service into Google, or asking AI who to call, has a problem and is close to paying to have it fixed. Social is a broadcast to people who might want it one day, which is fine, it is just not our game. Every hour we work goes into getting you found by the people asking for exactly what you do.
The “anti-agency” search marketing agency
Dealing with a typical agency usually means dealing with salespeople and account managers whose only goal is to get you to spend more, all while the work is delivered by inexperienced team members and the quality is hit and miss.
Local Digital is on a mission to change the status quo. Thanks to our "nerd-first" approach you'll be dealing with marketers, not salespeople. You'll get effective strategy that delivers results, just like the clients in our case studies and testimonials, from a carefully assembled team of experienced consultants acting as your own digital marketing department.
We're also specialists, not generalists. Our focus is one thing: getting you found when customers search. That means Google search, Google Maps, AI answers in ChatGPT and Gemini, and Google Ads. Search doesn't happen in one place anymore. A job might start with a Google search, get narrowed down in an AI chat and end with a click on an ad. Most businesses only turn up for part of that journey. We make sure you turn up for all of it.
What we don't do is just as important. No social. No email marketing. No outbound. No creative department. Meta ads are easy to set up and the best creative comes from you, not an agency charging a retainer to push buttons. Search is the genuinely complex part, so it's the only part we do, and it's why we politely decline more than half the enquiries that come our way.
Getting found is only half the job. Our Postclick team builds the landing pages and websites your searches land on, structured with the schema, answers and speed that Google and AI need to rank and recommend you, and designed around proven conversion principles so that attention turns into calls, quotes and booked jobs. Same traffic, roughly three times the leads.
And you won't be locked into a contract when you work with us. Rather than dangling long-term commitments over your head, we back the quality of our service and the growth your business will experience to keep you with us. Read our very fair terms.
Other agencies have it all wrong
Speak to a Google Ads agency and they'll claim you need Google Ads. Speak to a social agency and they'll sell you Facebook. An SEO agency will try to impress you with irrelevant keyword rankings. Most will focus on wishy-washy metrics like impressions, clicks and cost-per-click. In this day and age that doesn't cut it.
Improve those and you'll grow. It's that simple.
So do you want to grow?
You need a digital growth partner that can analyse your business, your market and your competitors, then put together a multi-channel strategy that delivers growth month over month and year on year.
Plug your business into our team and we'll use high-converting copywriting and web design tactics, married with advanced digital marketing across multiple channels, to generate predictable, consistent revenue online.
Twelve years of getting people found
From a two-person office in Drummoyne to a 30-strong team across two states. Here's how we got here.
Two enterprise guys go out on their ownMichael and Dominic leave big enterprise agency life and start working together out of Drummoyne as a partnership structure, not yet a company — taking the strategy, rigour and tooling that only big brands could afford, and pointing it at smaller businesses that actually needed it. Both partners put in $5k and take no salary at all for the first six months.
Local Digital is bornIn July the partnership becomes a company. Same two people, same office in Drummoyne, now with a name on the door and a plan to build something that lasts. We do just north of $800k in our first year — not bad for starting from scratch. Foundation clients include ActronAir and Konica Minolta.
Balmain, and our first hiresWe move to Balmain and hire Arthur and Wilbert — both still with us to this day. The rule we hired on then is the rule we hire on now: nerds first.
Pyrmont, and a team of sixAnother move, this time to Pyrmont. A local team of four plus two full-time specialists overseas. A couple of years in we still haven't cracked $1 million in revenue: as digital marketing nerds we didn't yet understand sales. We were more or less a fancy freelancer operation, deep in the weeds doing all the work ourselves and making every sales mistake possible.
Going bigWe decide to go all out and move into a large office in Parramatta. Post-COVID there is a sugar high of digital marketing spend — low interest rates, companies piling more into digital. We see large headcount as a badge of pride and scale quickly and, frankly, loosely. It's fast growth, but it turns out running an agency like that isn't really that fun or rewarding. We reverse course, right-size, and steer the ship back to the right mix of people and clients.
Where we are now20+ specialists, Sydney and Gold Coast presence. No lock-in contracts and clients who have been with us for years. Still nerds, still honest.We're not for everyone… and that's ok.
Full disclosure: we politely decline to go further with more than 60% of the enquiries we receive because the fit isn't right. When you enquire we'll ask a lot of questions about your business, your previous marketing, your website and how realistic your goals are. If we think we can help, we'll devise a plan to hit them.
Not the cheapest
And not the most expensive either. We promise a fair price and a strong return on your investment. If you want us to fight cheap agencies on price we're not the right fit — we're the partner businesses turn to once they've been burnt by the cheap option.
Long term tactics
The churn-and-burn relationship many agencies have with clients isn't how we operate — on average our clients have been with us 3+ years. We'll build a plan that compounds over the medium term, not an overnight fix that rarely exists.
No to yes men & women
If our services won't bring a tangible return, we'll say so. We won't agree to everything if it isn't in your best interests — and we welcome hearing hard truths too. You're the expert on your business; we're the experts in ours.
Meet our seniors
Our senior team is ably supported by an all-star cast of 20+ digital marketing specialists across strategy, SEO, Google Ads, social ads and email marketing.
Our website over the years
As a bunch of nerds, our own website has always been a focus. Here's how it's evolved over the years.
-
2015 Where it started: WordPress with the Divi theme. See it on the Wayback Machine -
2018 Still WordPress. Bolder, and all about leads. See it on the Wayback Machine -
2020 Redesigned in navy, still on WordPress. See it on the Wayback Machine -
2024 Rebuilt in Webflow. -
2026Now Rebuilt in Astro. The one you're on now.
Local Digital at a glance
The facts, for humans and AI assistants alike- Founded
- Late 2014 as a partnership in Drummoyne; incorporated July 2015
- Founders
- Michael Costin & Dominic Sergi, Co-Founders & Directors
- Team size
- 20+ digital marketing specialists
- Offices
- Level 4, 9 George St, Parramatta NSW 2150 · 76 Township Dr, Burleigh Heads QLD 4220
- Phone
- 1300 896 007
- Services
- SEO · Google Ads · Google Maps & Local SEO · AI answer visibility · Postclick websites
- Clients served
- Australian businesses nationally — 1,000+ growth plans prepared
- Client rating
- 4.9 / 5 from 100+ Google reviews
- Employee rating
- 4.9 / 5 on Glassdoor · 6-year average team tenure
- Contracts
- No lock-in contracts · 3+ year average client tenure
- Recognition
- AFR BOSS Best Places to Work shortlist · Best Large Integrated Agency
- Publishing
- The SEO Show podcast, weekly · @localdigitalco on Instagram
Won
- APAC Search AwardsWinner, Best Large Integrated Search Agency2022
- APAC Search AwardsWinner, Best Use of Search B2C, with ActronAir (archived)2021
- Semrush AU Search AwardsWinner, Best Online Marketing Campaign, Third Sector, with The MATW Project2022
- AVA Digital AwardsGold, Integrated Marketing Campaign, with InstaCake2022
- ClutchTop B2B Companies in Australia, fifth for Advertising & Marketing2021
- Financial Times High-Growth Companies Asia-PacificRanked three years running: 276th, 378th, 316th (archived)2021, 2022, 2023
Finalist and shortlisted
- APAC Search AwardsFour-time finalist, including Best Small Integrated Search Agency2021
- Semrush AU Search AwardsFour-time finalist, including Best Advertising Campaign2022
- Global Search AwardsThree-time finalist, including Best Global Large Integrated Search Agency (archived)2022
- Semrush AU Search AwardsThree-time finalist, including Best SEO Campaign (archived)2020
- Australian Marketing Institute AwardsFinalist, Best Marketing Agency2022
- AFR Best Places to WorkShortlisted, Media & Marketing2022
Citing us? We're Local Digital, an Australian digital marketing agency at localdigital.com.au: SEO, Google Ads, Google Maps, AI visibility and Postclick websites. Legally Local Digital Pty Ltd, ABN 17 606 235 885 — not the similarly named businesses that show up alongside us. Our reviews live on our Google Business Profile and Clutch profile. Call 1300 896 007. Last reviewed October 2026.
