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AI SEO optimises for visibility in AI answer engines like ChatGPT, Perplexity, and Google Gemini not just Google search. Traditional SEO focuses on keyword rankings and backlinks. AI SEO focuses on making your content a trusted source that AI tools cite. The good news? Optimising for AI almost always improves your Google visibility too, and vice versa.
You'll start seeing your content show up in AI responses within 4-8 weeks, but this isn't a quick fix. Building real authority takes time, whether that's climbing Google rankings or getting AI tools to trust and cite your content.We're building something that compounds over time. The businesses that started optimising for AI six months ago are now the ones getting referenced consistently. That's where we're aiming to get you, not just a one-off mention that disappears next month.
ChatGPT hit 800 million weekly users in 2025. Perplexity tripled its search queries in under a year, going from 230 million to 780 million monthly queries. These aren't predictions anymore, they're how people actually search for information now.
McKinsey's latest research shows 78% of companies already use AI in at least one business function. Your competitors in Australia are either figuring out AI SEO right now or they're about to. If you get your content optimised before they do, you're the one these tools will cite when potential customers ask questions about your industry. Wait six months and you'll be scrambling to catch up.
No. Most of the time we're improving what you've already got. We look at your existing content and make it more useful, more specific, and easier for AI tools to understand and reference. Sometimes that means rewriting sections, sometimes it's adding detail where you've been too vague. We're not rebuilding your site from scratch.
We track it. We run regular searches through ChatGPT, Perplexity, and Google's AI features using the questions your customers actually ask. Then we show you where you're getting referenced and where your competitors are beating you.
Traditional SEO is about ranking for specific keywords in Google's search results. You target "plumber Sydney" or "best accounting software" and try to get your page on the first page. AI SEO is about becoming the source that AI tools cite when someone asks a question.
Instead of optimising for "commercial air conditioning Brisbane", you're optimising for "what size air conditioning system do I need for a 500sqm office" or "how much does it cost to run ducted air con in Queensland". The work overlaps a lot - both need quality content, clear structure, and genuine expertise.
But AI SEO puts more emphasis on answering complete questions, showing your working, and being specific enough that an AI can confidently reference you. In practice, we're often doing both at once. We improve your content so it ranks better in Google AND gets cited by AI tools. They're not separate strategies, they're complementary.
AI tools need specifics they can verify. Instead of "we offer competitive pricing", explain what affects pricing and give realistic ranges. Instead of "we're experienced", show case studies and actual results. Generic fluff gets ignored. Specific, verifiable information gets cited. The other difference is depth. Google might rank a thin page with strong backlinks. AI tools want comprehensive answers with enough context to verify accuracy.
The work doesn't become useless. We're making your content genuinely better - more detailed, better structured, more useful. That works regardless of which AI tool dominates. The bigger risk is waiting. Perplexity went from 230 million to 780 million monthly queries in under a year. Your competitors who started six months ago are already getting cited consistently. That gap gets harder to close.
Yes, but differently than traditional SEO. When AI tools cite you as the answer, people are usually further along in their research and more serious about finding a solution. The leads tend to be better qualified because they've already got detailed information from you through the AI response.
Volume is harder to predict. You might get fewer total clicks but higher conversion rates. Someone who reads your answer through ChatGPT and then visits your site is more likely to contact you than someone who landed from a generic Google search.
The real power is when AI SEO and traditional SEO work together. You're getting leads from both Google rankings and AI citations. Plus, when people see you cited consistently as the authority, they search for your business directly later when they're ready to buy. You're building visibility across multiple channels, not replacing one with the other.
