Conversion Landing Page Design

A landing page is a single page on a website that is meant to drive visitors to purchase or access products or services your company offers. Another way to think about it is that the landing page is the first page that customers will see when they click on one of your ads. What makes the landing page unique is that its only purpose is to trigger initial conversion, and it provides an offer to entice customers.

A landing page starts with a call-to-action. That might be signing up for a company newsletter or finding out if you qualify for discounted life insurance. Once a consumer fills out the form, this process changes them from a visitor to a lead because they have shown a direct interest in your services.

Once you have that information, you will store it in your leads database. This data provides an opportunity to reconnect with them when there is an appealing lead you want to share with them. For instance, if someone signs up for a newsletter at an ice cream shop, it makes sense to send them email blasts about upcoming new flavors or exclusive events.

Landing pages are meant to convert your website visitors into customer leads or sales. It is a way of facilitating consumers through your product or service-purchasing funnel. While you won’t necessarily sell anything to visitors during this interaction, it can be a useful way of accruing more information for future marketing efforts.

The main reason for a landing page is because it drives leads, thanks to the way the page is designed and set-up. The simple fact is that most business websites were not designed with conversion in mind, so landing pages are necessary. The key here is having a catchy call-to-action that inspires them to learn more about your company. The more people who, say, sign up for your company newsletter, the more data you will have to generate new leads and insights.

One way to bolster best practices is through A/B testing. Showing potential customers multiple variations of the same landing page will help you learn about their habits and what marketing strategies are effective. For instance, you may discover that people are more likely to follow through on a call to action if you include a coupon after they fill out a form on your landing page.

Websites aren’t built in a day. Meantime, if you want to have one page available for the World Wide Web, it makes sense to display a landing page. For starters, it allows you to have a digital face to your company while your website is under construction. Second, it is a way to generate leads in the meantime.

One advantage of a landing-page-only setup is that it involves no distractions. The call-to-action and display should be relatively simple, so users either convert to leads or bounce right away. You don’t want to have too many features on your website because it can deter a potential conversion.

What’s more, there are successful companies that opt to maintain only a landing page. This approach can be especially useful if you sell a small range of products or require minimum web support. With just a landing page, you can focus your time and effort on the essential things associated with running your business.

Yes, landing pages work hand-in-hand with the broader goals of your company. They are a way of generating new leads and ultimately creating conversions. You can personalize them to fit your target audience and use them to create data about customers and potential customers.

Consider this: Researchers say that 80 percent of people are more likely to purchase an item if they encounter a personalized experience. The landing page lets you tailor your message to anything from a niche market, to promotion of a new product, or a callout to new customers. The personalized features on your landing page increase the likelihood of people following through on your call-to-action.

Second, every landing page includes a form that collects user data. Your company can store and use this information to retarget website visitors with compelling leads. For instance, someone who arrives on your landing page and gets your company’s free book would be a prime candidate for future e-book promotions or related sales.