Google Ads Management Services

Google AdWords (now known as Google Ads) is a system of advertising whereby advertisers identify specific keywords and then bid to have their ads appear on the corresponding Google search results. Bidding on keywords involves several considerations, and learning to master the platform is a complex and time consuming task. Some companies will hire Google AdWords management services to oversee all of their marketing operations that relate to the platform.

There is a tremendous amount of strategy behind selecting keywords. Bidders must factor in potential traffic, cost, relevance, click-through rates, and Quality Scores. For instance, it would be ideal for your brands name to show up first for the phrase “plumber sydney” if that’s the market you serve, but you would be competing with other well-known brands aggressively trying to also win the enquiry. The competition on the platform means every aspect needs to be finely tuned to ensure success.

Top tier Google AdWords managers like Local Digital consider a range of factors to optimise your advertising strategy. The key is to generate traffic to your site by selectively targeting under-demanded keywords that are relevant to your business. This approach triggers the maximum return on every dollar you invest in your marketing budget.

Google AdWords is a straightforward and effective way to grow your company’s digital-marketing efforts. These ads appear on select search-engine results to target customers who use the search terms relevant to your product or service. Ensuring some of your marketing budget is allocated to Google AdWords can, therefore, improve not only your brand visibility and awareness but those all important leads and sales.

Google AdWords will also keep you competitive because Google make consumers the priority. Google wants to show people the content that is most relevant to their needs and interests. It does so by sorting and filtering your most effective ads to identify and deliver the most useful ones.

The Google Ads platform provides a tangible way for you to measure your marketing efficacy. The analytics tools will show you the click-through rate, impressions total, and the number of people who followed through on the call to action in your ad. This data will help inform any adjustments you need to make to optimise your advertising further – can you get that with radio and television? Absolutely not! This is one of the major benefits with Google advertising.

Although there are a lot of benefits, the sheer level of competition and costs involved with the platform mean it’s not a place for beginners to “learn on the job”. Rather, you need a trusted Google Ads management agency like Local Digital to handle the campaigns fore you. Claim your free proposal now and we’ll pull back the curtains on what’s possible for your specific goals.

There are various ways to evaluate the quality of a Google Ads agency. For one, it’s hard to go wrong with consumer reviews on Google itself. But be warned – fake reviews in the space are rife. We suggest that if you’re evaluating the Google reviews of an AdWords agency that you don’t just take their score on face value. Rather, do a bit of digging – check the name of the reviewer, the number of reviews they’ve left, confirm they’re a real business first, maybe check them out on LinkedIn. We encourage you to do this for all of our Google reviews – you’ll find they’re all legitimate.

As with most things in life, getting professional recommendations from a trusted colleague, friend or advisor will also assure you that the agency is worth its salt.

One specific component to look for is the products and services an agency offers. Ideally, you want an agency that focuses on pay-per-click campaigns and a few other things because specialisation matters. In the same vein that you would go to a dentist if you had a toothache, rather than a general-practice doctor, you should go to a specialist digital marketing agency like Local Digital to generate leads and sales, rather than a web design or general advertising agency.

The agency’s key performance indicators (KPIs) can also be an enlightening resource. Superficial metrics, such as click-through rates and impressions are not accurate indicators of an ad’s performance. Make sure the agency representatives know what they are talking about and use more meaningful metrics, like cost-per-acquisition and the volume of conversions, or return on ad spend – these are the levers that will grow your business.

Finally, check out the team at the agency. What is their experience like? Do they have many years working on the front lines of digital marketing (like the Local Digital team) or are they just a churn and burn operation that has 5 sales people for every 1 technical AdWords manager?

Advertising on Google AdWords requires that you set up a Google account (this is something we can do for you). You can specify the amount of money you want to spend on campaigns, as well as the associated keywords you want highlighted, and the duration of your ad run. Prices will vary depending on the run time and the demand for keywords and what you have bid for them. Again, all of this is a service we take care of for our clients.

You can enter billing information in the “Billing & Payments” section. If you already set up your account, you can also add or remove payment methods. Google AdWords accepts payments via credit and debit cards as well as direct connections with bank accounts.

Payments will be either manual or automatic. If you want complete control over your budget, manual lets you pay all, some, or more than the average balance. If you plan on indefinite advertising with specific keywords, automatic payments may be the most straightforward option for you.

Google AdWords is a form of paid advertising that allows you to place ads on search-engine results pages. Marketers use the platform to find and bid on keywords or search phrases that correspond with your business focus. If you win the bid, your ads will show up whenever those terms appear during a consumer search.

You can pay via cost-per-click (CPC) or cost-per-impression (CPM). CPC means you will only pay Google when someone clicks on the hyperlink in your ad. CPM is less common and involves paying once every time 1,000 see your advertisement, regardless of whether they click-through on the link – this is used when you are displaying image banner ads on other sites rather than on Google search itself.

The cost of your advertisements depends on three factors: your maximum bids, the competitiveness of each keyword, and the Quality Score. For instance, broad phrases such as “sandwich” or “toast” will be relatively inexpensive because they are so broad that there is little commercial value in them – you’d need to have thousands of people click the ads before one that was ready to buy came through. Conversely, the competition for a keyword like “emergency plumber Sydney” will be intense – it’s for a service that has a high value if the business wins the customer and the customer has the need there and then so practically have their wallets out.

So there is a lot that goes into Google AdWords management – it’s best left to the expert team at Local Digital to handle for you. Get started now with a free proposal – just click that pink button!

This is a key question for any business owner. If you’re going to invest in a product like Google Ads, you want to be sure that the costs are manageable and that you get a good return on your investment.

However, there is no simple answer to this question, because Google Ads runs on an auction-based system, meaning that the higher quality your ad, the lower your cost.

The price also differs depending on the industry of your business. In general, businesses in more competitive industries, such as legal and accounting, will have a higher cost-per-click (CPC) than businesses in industries like the arts and entertainment. (By the way, are you ready to learn a whole new set of acronyms?)

As well as the industry, the keyword being searched for has an impact on the price, with some keywords being more expensive than others. The priciest keywords can cost up to $1,000 per click! However, the average CPC across all industries ranges from $2 – $5 . You should also consider other costs, such as agency management or the cost of having a dedicated employee for pay-per-click (PPC).

We understand why you’re asking this question – it’s the bottom line, after all. We think another way of looking at it is this: Can you afford not to advertise your business on Google? It is, after all, the biggest search engine on the internet, so synonymous with searching that we even say “I’ll Google it” when we mean we will perform a search!

Google Ads is certainly worth it in the fact that it considers not only the specific industry of your business, but also current trends and the ins-and-outs of who your target customer is.

There are also a whole host of features alongside Google Ads which you can use, depending on the nature of your business, such as Google Shopping Ads and Google Business Profiles.

Alongside the peace of mind that you will get from knowing that your business is ‘out there’ when you use Google Ads, you will also get detailed analytics from Google which can help you to drive your strategy and work out your next steps as a business.

We think Google Ads is worth it for the package you get comparative with the cost you pay.

One of the best things about Google Ads is your ability to control your budget. You decide how much you spend; there are no hidden costs. Best of all, you won’t pay a single cent if nobody clicks on your ad. This ensures that you really will get a return on your investment.

How much you spend depends on the size and reach of your business. Many small businesses will spend around $1000 (AUD) a month on Google Ads. Huge corporations spend millions! You can decide – and you can increase your spend when your business does well.

There is no denying that, in order to see a result, you do need to be prepared to put some of your hard-earned cash into Google Ads. But Google reckons that those who use their Ads platform will usually double their investment. Not bad, hey?

It is, of course, possible to spend loads on Google Ads and to miss the mark. That’s why we recommend hiring an expert who can do the hard work for you. After all, you’re an expert in your field, but that doesn’t necessarily mean that you have the knowhow for online marketing. Why should you? Luckily, we are here to help.

Both Google Ads and Facebook Ads have their strengths and in many ways, setting them up against each other isn’t the smartest way of looking at it, as they target diverse users and work quite differently.

However, in terms of paid advertising, we think Google Ads just takes the edge over Facebook Ads. Both platforms have a huge reach – literally billions of people – but Facebook Ads is more about paid social than paid advertising.

Google Ads is definitely the biggest and most widely used of the PPC advertising options out there. Importantly, potential customers on Google are usually actively looking for a product or service, whereas those on Facebook are more likely to just click by chance.

We also like that Google Ads is more about the quality of the advertising rather than the amount of money spent. This makes for a better consumer platform, especially given that Google Ads offers a wide range of ad formats to its users, meaning they can choose what suits them. Ultimately, you can choose what works for you!