Google Penalty Removal

A Google penalty can have a devastating effect on your traffic, sales & bottom line. If your traffic has dropped due to a Google update or manual review we can help turn your fortunes around. Claim your free proposal now to get started.

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Has Your Traffic Tanked?

Have you noticed a sudden drop in traffic to your site? Chances are you have been hit by a dreaded Google penalty. It’s no secret that Google make regular updates to their search results, and unfortunately, many businesses will get caught in the crossfire every year.

If your Google organic traffic, leads or sales have suddenly fallen off a cliff, we can help. We have a track record of successfully recovering lost rankings and traffic for businesses across Australia. Our team are experienced recovering both algorithmic and manual Google penalties and help to turn the fortunes of our client’s websites around. Find out how we can help now with a free proposal.

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Comprehensive Penalty Removal

We have a well established and effective process in place to recover a website hit by a Google penalty. Through a combination of deep analysis, technical audit & backlink profile audit we will identify the root cause of your drop in Google performance. From there, we prepare and execute a custom plan of attack to remove the penalty.

Through this process we’ve not only turned sites around in a matter of weeks, but turned our clients businesses around in the process.

A top rated & trusted Google penalty removal service

See how our services have had a dramatic impact on these Australian business

We’ve seen an increase in revenue since we started with Local Digital.

Sam Korkees
National Sales Manager, EVSE

We’ve seen our online revenue quadruple and it has resulted in greater business performance.

Avi Pollak
Operations Manager, Pearson's Florist

We’re getting in 20 quotes per day which is almost more than I can handle to answer.

Callan Pascoe
Owner, Clearlight Designs

Our online store has achieved record results and seen triple digit growth over the past three years.

Adam Shalala
Ecommerce Manager, IN SPORT

We’re generating more leads & getting more work.

Billy Ganley
Director, PointBrik

We’ve achieved financial goals we thought were never going to be possible.

Chris Watts
General Manager, Flavours Catering

We increased leads something like 500% and that was with the same level of spend.

Chris Costin
Marketing Manager, ActronAir

Seeing the increase in traffic & sales really has given me a buzz. I didn’t think it was possible in such a short time frame

Wayne Francis
Managing Director, Recompute

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See How Australian Businesses Drive More Leads & Customers With Local Digital

Why Choose Local Digital To Help With Google Penalty Removal

If you've already been burned by bad SEO with a Google Penalty turn to a reputable agency to help with the recovery.

We Get Results

Our case studies section includes a range of examples where we were tasked with turning around a decline in Google traffic and smashed the results out of the park.

Reputable Service

Our track record of success and SEO done the right way is reflected in our strong Google reviews and rating. This means you can trust we will do things the right way.

Holistic Service

Recovering from your penalty should only be the first step. From there, it's all about implementing quality SEO that actually boosts your bottom line. Our team can do it all.

Any questions? Read our FAQ

  • What is a Google penalty?

    A Google penalty is a sanction against your website that may lower your page rank for targeted keywords or delist your site altogether. The punishment makes it significantly harder for visitors to find your website. As a result, you will generate less traffic and likely less revenue.

    Google will only penalize websites if they believe the site has blatantly attempted to manipulate the system. In its eyes, a rogue site is providing an unhelpful or substandard customer experience and Google wants its algorithm to steer people clear of the harmful product.

    One of the easiest ways to get a Google Penalty is by keyword stuffing. If a donut shop in Bondi uses the “donut shop in Bondi” keyword fifty times on a single page, Google would consider that egregious and worthy of a penalty.

    Other malfeasance includes irrelevant keywords, deceptive redirects, cloaking, hidden texts or links and spyware or low quality link building campaigns.

  • What are the different Google penalty types?

    Google penalizes any website that attempts to manipulate its rules for personal gain. Examples of penalty-worthy behavior can include but are not limited to cloaking, spyware, malware, spam, low quality link building and keyword stuffing. The penalties come in two forms: algorithmic and manual penalties.

    Google automatically enacts an algorithmic penalty when a website broaches the Google algorithm. The company knows to do this, thanks to algorithms like Google Panda Update and Good Penguin Update, which filter content based on proscribed core metrics and check websites for specific properties. Violators will see a drastic drop in their search-engine results.

    A manual penalty requires action by a Google employee. They may be part of the Search Quality or Webspam Team and can take action against a website. These penalties usually last about 30 days.

  • How do I remove a penalty from Google?

    Removing a Google penalty depends entirely on the nature of the offense. Regardless of the reason, though, you should aim to correct the issue as soon as possible to restore your page rank, traffic, and revenue streams.

    Here are a couple of violations and their solutions:

    • Keyword Stuffing: Look for hidden text or excessive keywords in your cascading style sheets, or CSS styling. Remove any unnecessary text, including deleting words or phrases that have no context.
    • Image Cloaking: Show the image to Google that users see on your site.
    • Redirects: Compare pages on your website to what Google sees, using Google Search Console. Correct any discrepancies between the two and check for any unexpected redirects.
    • Spam: Consult with Google’s Webmaster Guidelines.
    • Unnatural Links: Download a list of site links with Google Search Console. Identify any that might merit a penalty. You can delete them or add rel=”nofollow”.
  • How do I know if my site is penalised by Google?

    Google penalties are a form of punishment against websites whose marketing practices conflict with Google’s guidelines. The goal is to curb self-serving techniques by limiting traffic to the offending website, lowering page ranks, and even delisting it. Generally speaking, there are two ways to find out if your site received a penalty.

    The first way is to check the Google Search Console. This platform is Google’s center for communicating with webmasters and will let you know if there are any potential problems. In this case, penalties may be manual or algorithmic.

    The second way is to check the analytics and review the data on your website traffic. This method is the easier of the two, as a straight-line drop in traffic will signal a penalty. If you do receive a punishment of this nature, the odds are that Google released a new algorithm recently and your site went from legit to illegitimate in the process.

Get Started with a Free Growth Plan

Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.


Review your site & your competitors

Covers SEO, Google Ads, Social Media & more


Provide a game plan to hit your goals based on the review


A 1-hour call with a team member to run through the findings