Get A Proposal9 in 10 shopping carts are abandoned before a purchase is made. How much is this costing your online store? We can do better. Thanks to our finely-tuned Google Shopping management services we can deliver profitable visitors to your store and boost your bottom line. Find out how now with a free proposal.
Success with Google shopping is all about ROAS. That’s Return on Ad Spend. How many dollars do you get back for every dollar spent on the ads? Dial those numbers in and Google Shopping can be a licence to print money for your business.
So how do we dial your campaign in? First, we take a scalpel to the account to minimise wasted budget as much as possible, second, we double down efforts on the products that convert best, third, we optimise website conversion rate. It’s our tried and tested Google Shopping money printing formula. Find out how it can be applied to your business with a free proposal.
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Today, the smart money on Google Shopping is invested in conversion optimised campaigns. Simply put, you need to be using proven psychological design and copywriting tactics to convert as many of those paid Google Shopping clicks into enquiries and sales as possible.
Most PPC managers don’t get it right. But the top Australian Google Shopping management agencies like Local Digital? We ensure conversion is at the heart of everything we do.
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Case StudiesDriving a profitable ROI from your Google Shopping can be tough. Here's why Local Digital's services make it easier.
Conversion rate plays such a vital role in the success or failure of your shopping campaign. Our team provide regular recommendations on how to improve your site for more conversions at no additional cost.
Reserved for only a handful of agencies, the Google Premier Partner badge illustrates our team is among the best of the best, with a commitment to cutting edge services and large advertiser budgets under management.
Our Google Shopping experts have been hand picked & we're proud to have some of the most experienced digital marketers in the Australian industry on our team. Feel free to check our team's history on LinkedIn then compare us to the other options.
What is Google Shopping and how does it work?
Google Shopping is a platform that allows people to search for products online and compare prices between vendors. Generally, the results will send customers to an e-commerce store unless otherwise noted otherwise in the search query. The two platforms that power this operation are Google AdWords and Google Merchant Center.
AdWords is the hub where retailers run their Google shopping advertising campaigns. It provides them the tools to manage their budgets based on total clicks or impressions. Users can also control for factors such as location and ad schedule, while using analytics to measure the efficacy of their ads.
Google Merchant Center serves as the digital store for the retailer. The business operates a product feed that shows clients what items a business has in store. Retailers can optimize their feeds and individual products by including filters through which consumers can sort based on color, size, price, and other factors.
How do I get on Google Shopping?
The first step to getting on Google Shopping is to create a Google AdWords account. Next, you need to set up a Google Merchant Center account, as these two platforms combine to power Google Shopping. Retailers should have business information handy and have a valid website when setting up these accounts.
The next step is to upload your product inventory feed to Google Merchant Center via text or XML format. Each item should contain product descriptions, such as the price, color, make, model, and other necessary identifiers for each product. Make sure the information is as accurate as possible; otherwise, you may be subject to a penalty.
The final step is to implement a Google AdWords marketing campaign. If you have never done one before, that means researching relevant keywords, developing an implantation strategy, and creating the respective content. Once you finish and post the ads, be sure to monitor their performance to see what works and what does not.
Does Google Shopping use keywords?
No, Google shopping does not use keywords.
Instead it uses a feed of your products. This feed looks at things like the product name, description and unique identifying numbers and will then display ads for your products for relevant search terms.
The creation of your product feed gives you the opportunity for keyword mastery through your product images, descriptions, data, and tags. Optimizing the text in Google Merchant Center can benefit your retail operation on a granular level and make your products more visible during consumer queries.
Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.
Review your site & your competitors
Covers SEO, Google Ads, Social Media & more
Provide a game plan to hit your goals based on the review
A 1-hour call with a team member to run through the findings
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