Local SEO Services

SEO is the process of increasing unpaid and organic traffic to your website. Local SEO has the same intent, though there is a geographic aspect. It is an especially useful tool to help your business promote your products and services to potential customers in your area.

The difference becomes apparent in the way people search for things online because traditional SEO wants to find the most relevant content, while local SEO wants to find businesses or locations. The geographical area of your company may sway SEO, but it is not always connected to physical stores.

Here are some examples of local SEO at work: “Sydney pizza” and “car dealer in Parramatta” searches suggest that the user has local intent. There is a much stronger inclination of purchase, too, which dramatically alters the types of pages that Google or Bing will display on their search-engine results.

Local SEO is a way to increase organic or unpaid traffic to a website when consumer queries have an intent for local geographic information. Examples of these queries might include “best burger in Balmain” or “veterinarian near me.” Both searches suggest the user wants to find useful information to guide their dining or pet-care needs.

Optimising your website means writing content that includes a geographic connection to a specific location. That can be as simple as putting your building address online. Once this information is available to Google, the company will use it to see whether or not your business fits an existing geo-signal.

Google will also look for other relevant information to facilitate information to users. That typically includes NAP – name, address, and phone. Listing these details on your website makes it easier for Google to locate you and share your business.

However, it’s not just on your site this needs to be found. Google will look for local citations – listings on business directories and other such places.

Finally, the quality of your reviews on the Google My Business platform play a role. The more reviews and the higher your rating the great the effect it has on your local SEO performance.

Local SEO refers to optimising a website for consumer queries with geographic intent. The goal of local SEO is to associate the physical location and contact information of your company. An example of a query you would want to target might include “dentists in Brisbane” or “ice cream shops nearby.”

There are a couple of simple steps you can take to improve your local SEO. That includes adding NAP or your name, address, and phone number to your website. You also can correct any erroneous business information and create a Google My Business profile.

Companies have a dozen other ways to improve their correlation with local services and products. Some of these include more intricate processes, such as creating a responsive mobile interface and earning high-quality backlinks. When it comes to conquering these things, you might want to reach out to a trusted local SEO agency, like Local Digital – just click the Free Proposal button now.

A local citation is any reference to name, place, or phone number (NAP) of your business. These mentions can occur on your company’s website, directories, or social-media platforms. Google and other search engines use them to locate and tie the products and services of your business to a geo-signal.

While the elements of NAP are the most common forms of local SEO citations, they are not the only ones. Other sources for information can include videos, images, business categories, driving directions, email addresses, fax numbers, and social-media platforms. Search engines will even consider what types of payment your company accepts.

Local SEO citations draw on a wide range of sources, from Google My Business to government databases to guilds. Make sure that the available information for your business is accurate at every one of these sources. Misinformation can undercut your SEO and, in turn, your Google visibility.

NAP is an acronym that refers to the name, address, and phone number of your business. These are essential pieces of information when it comes to finding your company on a local search. Incorrect or confusing information can lead to poor user experiences and can stifle your website’s Google visibility.

Creating NAP information for your company website is easy. The three pieces of information should be on a highly visible part of your website that Google and consumers can read. If you have a Google My Business listing, make sure the information there is correct, too.

Once you post the NAP to your website, you need to also create listings on local directories, and follow up to find any preexisting potentially incorrect listings. Give your company a Google search and verify that everything is factual on all of the sites that list it. You might want to create a compilation of listing sites so you can do routine checks for accuracy. Remember, NAP is vital to the point where researchers have found a 16-percent change in website performance based on the consistency of NAP information.