Retargeting and Remarketing Services

When someone clicks on your ad but doesn’t end up converting or immediately leaves your website, it is called bouncing. On average, only 2 percent of people convert per click. Retargeting lets you display your ads again to the remaining 98 percent who showed interest but didn’t do anything.

Retargeting involves using a piece of code to track your visitors anonymously. It allows retailers to see visitors’ experiences as a cookie drops the anonymous browser code. When that same visitor browses the internet somewhere else, the cookie will let your retargeting provider know to send them ads. It also ensures that your ads only go to people who previously visited your website but didn’t convert.

This strategy can be useful because it repeatedly exposes consumers to your brand. The repetition can lead to brand recognition and trust. Many marketers opt for retargeting campaigns because they have higher returns on investment than other methods.

Retargeting is a way of repeatedly exposing potential customers to your products, services, and brand. Retargeting providers specifically target individuals who did not convert during their previous visits to your website. The idea is that continued exposure will lead to brand recognition and trust.

The greatest strength of retargeting is the audience. These targets are people who have shown interest in your website, and at least clicked on one of your hyperlinked ads to visit. This established interest could lead to higher returns on investment as opposed to casting a wide net for any possible customer.

What’s more, retargeting comes with filters to narrow your messaging. Filters let you personalize each consumer’s advertising experience based on that person’s browsing habits and behaviors. For instance, if someone looks around for Nike shoe collections for half an hour, it makes sense to show them Nike shoe ads in the future.

Retargeting is a process whereby advertisers show ads repeatedly to people based on their previous search histories. The idea is to expose potential customers to your products and services again because they showed prior interest. Thanks to cookies, you can “follow” that customer and show your ads to them somewhere else on the internet.

Remarketing is essentially a more extreme version of retargeting. The consumer who shows significantly more interest in purchasing your products or services, and therefore, you can target them heavily with your ads. An example of significant interest would be consumers who put items in their shopping cart, then abandon it without purchasing.

Marketers sometimes refer to remarketing as re-engagement with a brand. It involves a more personalized approach that caters narrowly to consumers’ specific interests and needs. An example might be sending an alert email when appealing products go on sale. The added personalization is why remarketing typically triggers a higher conversion rate than retargeting.

A retargeting platform lets you show your ads to shoppers who previously clicked through to your website but did not make a purchase, or “convert.” This process is possible, thanks to cookies that “follow” consumers and monitor their browsing habits. Once a consumer leaves your website, the retargeting platform can show them your appealing ads elsewhere on the web.

What makes retargeting platforms so useful is the timing and personalization of retargeted ads. For instance, people shopping for luxury items do not need retargeting as quickly as those looking for train tickets. This segmentation optimizes the display of your ads and makes spending in your advertising budget more efficient.

Second, retargeted ads have personalized elements because they use previous cookie data. If someone looks at Bose headphones but doesn’t buy any, for example, the retargeting platform will consider that. When it shows the consumer ads again, it will show Bose, instead of generic headphones, which can yield a higher click-through rate and more conversions.

Retargeting is useful because it keeps your brand, product, or service front-and-center on a customer’s mind. The continued exposure can improve brand recognition and awareness, and even conversions. Think of this process as indefinite window-shopping, whereby you are continuously showing customers products you have that are appealing to them.

One of the reasons retargeting works is because of the customer’s search history. Retargeting platforms only follow people who have already shown interest in something on your website. They may have clicked on a hyperlinked ad or read some blog posts but did not necessarily end up completing a purchase.

Getting the most out of retargeting involves tailoring your advertisements. For instance, you will want to separate the people who looked at headphones vs. computers vs. already purchased something. Segmentations also influences the timeframe for retargeting. For example, customers who search for plane tickets should get retargeting content sooner than those looking at cars.