YouTube Advertising Agency

YouTube is one of the most popular online platforms, with users watching upward of 5 billion videos per day. All that time in front of the screen provides ample opportunity for YouTube to place advertisements before, next to, or even in the middle of videos. As a business, your first step to jumping aboard is deciding what kind of ads you want.

YouTube lets you buy non-skippable ads, which last up to 30 seconds and play before the start of a video. Every time your video plays, you will pay. You might also opt for display ads, overlay ads, full-screen ads, and sponsored cards. Generally speaking, the cost-per-view ranges from 10 cents to 30 cents, depending on your specific targeting goals.

Buying YouTube ads requires that you have videos to promote your services or brand. If you are a new or small company, the investment in video production and editing might not be financially feasible. That said, YouTube does allow you to tailor your budget based on how much you want to pay per view.

YouTube has billions of users who watch billions of videos of each day, making it one of the largest social-media sites in the world. In fact, reports say that 81 percent of people buy a product or service because they watched a brand’s video. So, it makes sense to connect with your audience through the YouTube platform.

If you have a marketing video, it’s time to upload it to your YouTube account. Then, go to Google AdWords and select the video campaign option. (For clarification, Google owns YouTube.) Here, you will be able to choose different ad types, including overlay, non-skippable, and display ads.

Next comes the technical stuff. You need to organize your campaign. You’ll have to set a budget, pick keywords, target demographics, and select inventory types. After you choose where you want your ads to display, find the video you uploaded at the beginning, and use it for your campaigns.

Of course, all of the above takes quite some time to master. If you’re looking for fast results claim a free proposal now and we’ll pull back the curtain on how YouTube advertising can work for your business.

YouTube is a must for marketers because it combines an ability for you to reach a massive amount of people for moderate investment and precise targeting. For starters, YouTube has more than a billion unique users, which equates to one in every eight people on Earth. Only Facebook has more regular users.

Second, YouTube provides tools and analytics to ensure that your ads go directly to targeted consumers. You can display your video to people whose interests and behaviors match your brand. While the costs of video are higher than, say, posting Facebook ads, the potential returns on investment are far more significant.

If you are struggling to find your footing in YouTube advertising, consider toggling different ad formats to see which version gets the highest click-through rate. You can also try adding interactive elements to your videos, such as buttons or end screencaps, or uploading transcripts to your videos.

YouTube is a powerful marketing tool for you if you have the revenue or budget to produce videos. For starters, the platform has more than 1 billion unique monthly users. As a result, you will have ample opportunities target potential customers for your products and services.

Of course, that targeting is only possible thanks to the incisive filters, tools, and data that YouTube offers. You can ensure that your content gets in front of users with preferences that align with your brand. For instance, if you are selling running apparel, you want your content to appear on channels about running.

What’s more, YouTube is continually changing to enhance user experiences. You have the flexibility to change your ads, budget, targeting, and schedules based on what works and doesn’t. With that, you can maximize your cost-per-acquisition over time. Tailored ads and performance also will help your marketing campaigns evolve with your audience.