Social Media

The Top 10 Australian Instagram Influencers

Pamela Obeid

When you think of influencers, you might default to the standard influencer-sphere of TikTok and YouTube personalities.

What you might be surprised to hear is that Instagram influencers are also of interest – with massive influencer marketing campaigns taking place on the platform.

The top Instagram influencers in Australia range from models to Hollywood actors and everything in between.

No matter your niche, a kickstarter influencer campaign might be the key to your success.

Here are Australia’s biggest and brightest Instagram stars!

Chris Hemsworth (@chrishemsworth)

Topping our list today is Thor himself – it’s no surprise that Australian actor Chris Hemsworth is our leading man.

Hemsworth had his big acting break on Aussie drama Home & Away, before moving to Hollywood in the early 2010s and cementing himself as a global star once he was cast as Thor in the Marvel Cinematic Universe (MCU).

With a 50 million follower count and seven figure endorsement deals from companies like Hugo Boss and TAG Heur, it’s safe to say that Hemsworth has earned his spot as the number one Australian Instagram influencer.

Kayla Itsines (@kayla_itsines)

One of the top personal trainers on Instagram is Kayla Itsines – particularly following the creation of Bikini Body Guide – her 12-week workout program.

After rising to recognition in 2014, the Adelaide fitness guru is now known for her workouts and recipe guides, garnering a following of 13 million.

Itsines was named by Time Magazine as one of the ‘30 Most Influential People on the Internet’ in 2016. She co-founded the fitness app known as Sweat – an app used by over a million people itself.

Itsines has also engaged in various collaborations with companies such as Apple and Adidas, further propelling her passion for fitness into the Instagram spotlight.

Chloe Morello (@chloemorello)

The beauty community thrives in online spaces – and Instagram is no exception.

Chloe Morello is one of the more successful Australian beauty influencers, emerging from the NSW town of Bateman’s Bay and garnering a following of two million fans on Instagram.

Alongside a flourishing YouTube channel, Morello reviews beauty products, commentates on the beauty industry and creates makeup tutorials.

She has also been largely vocal about unethical brands and influencers who attempt to deceive their followers, a feat that fans find admirable.

Overall, Morello works with a range of exciting brands like L’Oreal Paris, Vaseline, YSL, and Napoleon Perdis.

Emily Skye (@emilyskyefit)

Since posting her workouts and meal plans on Instagram from 2011, Emily Skye is another one of Australia’s top fitness bloggers on the platform.

She’s remained at the forefront of the Instagram fitness industry with the launch of the Emily Skye Fit App, and owning a luxury beauty brand known as James Cosmetics. She’s even landed on Australian Financial Review’s Young Rich List.

Skye has 2.5 million followers on her instagram, highlighting numerous brand campaigns with the likes of Women’s Best, Goodlife Health Club, and Reebok.

Tammy Hembrow (@tammyhembrow)

It goes without saying that being associated with a Kardashian is the Golden Ticket to success on Instagram. Australian fitness and beauty influencer Tammy Hembrow is just that – being the face of Khloé’s denim brand, Good America.

The influencer now has a staggering 12.5 million followers, and has started to build her own social media empire.

Hembrow works with brands such as Teami Blends and Protein World. She also has her own clothing brand, Saski Collection, and a fitness app, TammyFit – making her an indisputable top Australian fitness influencer.

Jack Morris (@doyoutravel)

If your travel can fund your lifestyle to then travel more, what else could you want?

That’s exactly what Instagram influencer Jack Morris has done, with a loyal following of 2.5 million people eager to see where his travels take him next.

He alongside his partner, Lauren Bullen (@gypsea_lust), provide top tier Instagram content with countless travel and fashion brands looking to collaborate.

Brands such as Superdry, Omega, and Tiffany & Co. are some of the many big brands collaborating with Jack – helping the duo become some of the most popular travel influencers not only in Australia, but globally.

Elyse Knowles (@elyse.knowles)

Elyse Knowles began as a professional model in 2002, and has since diversified her career to incorporate a denim brand, reality TV, and more.

With a 875k following on Instagram, Knowles has still managed to work with major brands like Myer, Seafolly, Calvin Klein, and more.

Plus, she won popular reality TV show The Block, which definitely didn’t hurt her Instagram influencer following!

Calum Von Moger (@calumvonmoger)

The bodybuilding niche on Instagram is one to be reckoned with – with exercise enthusiasts sharing both their knowledge and their gains with loyal audiences all across the nation.

In Australia, Calum Von Moger takes the title for biggest bodybuilding Instagram influencer – with a whopping 3.2 million followers admiring his physique.

Moger has since branched out into the world of on-screen media, starring in films such as Generation Iron 2 and Bigger.

Alongside a number of fitness and supplement endorsements, Moger has also been the first bodybuilder to appear in a Gucci modeling campaign – an incredibly impressive feat on its own.

David Warner (@davidwarner31)

Australia is chock full of world-class athletes involved in different sports globally, and many are taking advantage of their newfound Instagram status.

As the most followed Australian athlete on the platform, cricketer David Warner has a healthy 6.4 million fans ready to see all the products and brands he promotes.

Warner has collaborated with brands such as LG, Asics, Toyota, Spartan, and KFC – especially being a household name in India thanks to his involvement in the Indian Premier League.

Daniel Ricciardo (@danielricciardo)

Closing off our list today is another athlete – Formula 1 driver Daniel Ricciardo, with a strong following of 4.9 million fans of his famous smile and racecar skills.

As one of the highest-paid athletes globally, his incredible success has resulted in numerous bankable endorsement deals with companies like GoPro, Optus, and Puma.

Instagram influencers, unite!

As mentioned, top Instagram influencers have a reach of certain demographics that are unparalleled. Collaborating with specific influencers to reach your specific niche of product is a surefire way to build brand exposure.

If you’re looking for that Instagram edge, get a free proposal with us today to see how we can help you.

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Pamela Obeid
Pamela is the Digital Marketing & Podcast Coordinator at Local Digital. A self-proclaimed nerd, she thrives off all things social media, podcast, and video, propelling the LD brand to brand new heights.

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