Point Brik built their tuck pointing business on the back of simply doing great work. In the early days, new customers came through word of mouth and referrals. But they knew they had to invest in marketing to go to the next level.
The problem was, they’d spoken to numerous agencies, but didn’t trust much of what they were being told (and sold!).
The brief to us was simple – how can we increase our inbound leads and ensure we’re the clear leader online in our market?
Due to Point Brik being a small 2-man operation (at the time) Local Digital proposed cutting out the fluff and starting with a small but high performing AdWords campaign – then scaling up over time. As that campaign generated leads, we invested more in a website refresh and SEO campaign.
The approach paid dividends. Point Brik now enjoys a steady stream of leads, their website and digital presence the strongest in their market.
They’re not a small business any more either… with staff, a warehouse and a fleet of cars on the road.
Point Brik regularly rank at the top in the Google Maps and Organic search results for many of their target keywords, as the image to the right illustrates.
So how was this achieved?
A comprehensive SEO strategy was rolled out for the new website.
This included meta data optimisation to ensure all pages were targeting high value keywords. This was backed up by on-page copy optimisation to ensure target keywords were present.
Offiste, all major business directory and local citations were built as well as a range of authority links acquired to strengthen the domain. We also worked with Point Brik to follow up with customers & increase the volume of authentic reviews on their Google My Business profile.
This lead to a substantial increase in visitors and leads generated via SEO. Point Brik now feature prominently across most high value keywords for their industry.
