Search gets you found. What happens after the click gets you the lead.

AI is a tool, not a magic wand. It will happily write you a page that reads like every other page it has written, lay it out in a way that buries the one thing a customer came for, and leave you with slop you cannot tell is slop. The tool does not know your margins, which jobs you actually want, or why the last agency's page failed. We use the same tools every day, which is exactly why we know what they get wrong. If you are small or the site does not have to earn anything, do it yourself and save the money. If the phone ringing is the difference between a good year and a bad one, have someone wield the tool properly.

A single landing page starts around $2,500 to $4,000 depending on how much has to be written from scratch and how many versions the campaign needs. Full websites start higher and depend on page count. Either way you get a fixed price before we start, not an hourly rate that drifts.

A website serves everybody: customers, suppliers, people looking for a job. A landing page serves one person, the one who just clicked an ad for one service, and it has one job, which is to get them to make contact. No nav to wander off into, no other services competing for attention, no hunting for what they searched for.

A landing page is usually live in two to three weeks from the kick-off call, most of which is writing and your feedback. A full website depends on size, and most run four to eight weeks. We build on stacks that let us move quickly, so the wait is copy and approvals, not developer queues.

Our landing pages typically convert between 10% and 30% of visitors into an enquiry, depending on the service, the price point and how good the ad traffic is. For a lot of businesses that is three or four times what their website was doing with the same clicks.

No. Landing pages run on a subdomain, separate from your site, so nothing you already have changes. Plenty of clients start with one page for their ads and only move the website across later, once they have seen what the page does.

We do, from a call with you. You know your customers, the jobs worth having and the objections that come up on every quote. We turn that into a page that sounds like your business rather than a template, and you approve every word before it goes live.

Yes, and often that is the fastest fix available. The account might be run well and still lose money because the page it sends traffic to was never built for the job. We build the page, they keep the account, and everybody can see what changed. Our Google Ads service →

We watch what people do on the page and keep improving it. Headlines, offers, form length and layout all get tested against real traffic, because the first version is a strong starting point rather than the finished article.