The Sydney SEO agency that measures in sales, not rankings
When someone in Sydney searches for what you sell, their wallet's already out. We get you to the top of Google for those searches, and show you every call and sale that came from it. The team doing that work sits in Parramatta.
★★★★★Parramatta office2022 APAC Search Awards136 episodes of The SEO Show
SEO clients in Sydney and NSW
It's pretty simple.
We rank Sydney businesses in Google and AI answers.
Search engine optimisation in Sydney comes down to one thing: being the answer when someone searches for what you sell. Our SEO specialists and consultants fix the site, build the pages your suburbs and services deserve, and earn the links that make Google trust you.
Who we're for
Sydney service businesses with a phone that needs to ring: air conditioning, pools, roofing, clinics, law firms, the trades. Online stores with real margins. Brands that have outgrown a one-person SEO and want a team that owns the result.
Most of our clients spend between $2,000 and $10,000 a month on their SEO campaign.
We work with businesses right across Sydney, and with clients in the rest of Australia from our Parramatta and Burleigh Heads offices.ParramattaSydney CBDWestern SydneyThe HillsInner WestNorth ShoreNorthern BeachesEastern SuburbsSutherland ShirePenrithLiverpoolMacarthur
Four reasons Sydney clients stay past the three-month minimum
01A Sydney team you can actually visitOur office is on George St in Parramatta, and the SEO experts who run your campaign sit in it. You can come in, meet the consultants and strategists on your account, and go through the plan face to face.
02Reports that lead with leadsEvery report we send has calls, forms and sales on page one. Rankings are further back. If a Sydney keyword moves and the phone doesn't, we say so and change the plan.
03Month to month after three monthsNo twelve-month contract and no notice period. You own every page, link and account we build, and it all goes with you if you leave.
04The people on the podcast do the workMichael and Arthur host The SEO Show from the Parramatta studio. Rob runs the SEO team. The strategy in your proposal comes from the same people who explain it into a microphone, in public, where anyone can check it.
What happened after we got these businesses ranking
Six case studies, starting with the florist sitting #1 for flower delivery sydney. Each leads with the number the client cared about: leads, organic traffic or revenue.
Four of the 70-plus reviews on our Google and Clutch profiles, in the words they were left in.
★★★★★
Have been a client of Local Digital for 2 months and our rankings have gone from the bottom of page 1 to top 3. We decided to go with them after speaking to many SEO agencies; they came across as not only knowledgeable but genuinely excited about SEO.
Mhairi FinlaysonGoogle review★★★★★
Since working with Local Digital we're now ranking in position 1 for our target keyword 'lighted mirrors', as well as other related terms. Almost instantly we started to see an increase in search visibility, and as a result an increase in visitors and leads generated via SEO.
Callan PascoeDirector and Co-Founder, Clearlight Designs · Clutch review★★★★★
Our monthly reports contain search engine rankings along with web traffic and conversions, all compared with previous periods. Local Digital implement SEO strategies focused on sustainable results. Being a company that relies on the internet to generate leads, this is very important to us.
Flavours CateringGoogle review★★★★★
I'd worked with other agencies in the past but none of them came close to the results of Local Digital. They actually did everything they promised to do and in a shorter time frame than I expected. The team made me feel really supported from day dot.
Caitlyn De FrancaGoogle review
SEO services in Sydney
Our Sydney SEO services: what every campaign includes
One monthly retainer covers every SEO service we need to rank you in Sydney, from technical and on-page SEO to link building, local SEO and AI answers. There's no confusing menu to pick from and no "turbo boost" upsell nonsense.
01
Technical SEO
Sydney markets are crowded enough that a slow, half-indexed site loses before the content argument starts. Our SEO consultants go through your code, server and CMS for crawl errors, slow pages, duplicate URLs and redirects that go nowhere, then our developers fix what the audit found. Core Web Vitals, schema and site migrations sit here too. A Western Sydney furniture retailer's organic visibility rose 1,365% in the quarter after we cleared the crawl problems and rebuilt their category pages.
Keyword research and mapping for the way Sydney actually searches: by service, by suburb and by landmark. A page for each service you sell, a page for each area you serve, and a content audit that finds the pages dragging the rest down. Then our writers produce the copy in your voice. A Sydney podiatry group grew organic traffic 373% and leads 73% once every clinic and every service had a page worth ranking.
03
Link building and off-page SEO
Off-page SEO is mostly links from real websites with real readers. Digital PR, guest content, the industry directories worth being in, and the Sydney business and community sites that mention you without linking. Our in-house outreach team does this every month and scores every link partner for quality. For a Sydney pool builder we laid citations first, then earned links in their niche, and their main term moved from page two to second inside two months.
Sydney searches carry a suburb whether the searcher types one or not. Local SEO covers your Google Business Profile, reviews, citations and service-area pages, worked suburb by suburb so you show up in the map pack where your customers are, from the CBD out to Penrith. A salon in the Sydney CBD now holds first place for both of the services that pay their rent.
Plenty of Sydney buyers now ask ChatGPT or Gemini who to call before they see a results page. Structured content, entity signals and reviews get your business named in those answers, and we report where you appear next to your Google rankings.
A monthly report built around outcomes: organic traffic, leads, conversions and revenue, so the ROI of the campaign is visible without a spreadsheet exercise. Rankings are in there too, further down. You also get a Slack channel with the whole team in it, and if you would rather talk it through in person, the office is a short walk from Parramatta station.
Ecommerce SEO
Ecommerce SEO for Sydney stores
A Sydney store competes with national retailers, marketplaces and whoever is buying the ads. Ranking there is a different job to ranking a service business: it lives in category pages, product templates, faceted navigation, schema and the internal links between them. We have run search engine optimisation for Sydney retailers selling flowers, furniture, computers, cakes and gifts, and the pattern holds. Fix the template once and every product on it benefits.
Our SEO consultants start with the category pages, because that is where the volume sits. Then product schema, filters that generate crawlable URLs without spawning thousands of duplicates, and copy that answers the questions your product pages currently ignore. Google Shopping and paid search data feed the keyword map, so the pages we build are the ones already proven to convert.
100%more organic revenue for a Sydney florist, with organic traffic up 99%
286%more organic revenue for a Sydney computer retailer
487%organic traffic growth in three months for a Sydney cake delivery store
Inherited campaigns
Taking over an SEO campaign that stopped working
A good share of the Sydney businesses that call us already have an SEO agency, or had one. The site is slower than it was, the reporting is full of rankings nobody searches, and the link profile has things in it that nobody would choose. We inherit those campaigns often enough that we built a process for it.
A full audit before anyone promises anything
We crawl the site, pull the backlink profile and read the last six months of reporting. You get a list of what is worth keeping, what is dead weight and what is actively hurting you.
The link profile gets checked first
Cheap links are the most common inherited problem in Sydney. We audit what points at your site, disavow what needs it, and start earning links that survive scrutiny.
We tell you when the old work was fine
Sometimes the previous agency did decent work on a budget that was never going to move the market. If that is what we find, we will say so, and tell you what the number actually needs to be.
You keep everything either way
Accounts, pages, content and links are yours from day one. If we are not the right fit, you leave with the work, which is more than most inherited campaigns can say.
Our previous agency had stitched us up with dodgy links which were hurting our ranking. Within three months of working with Local Digital, the team had not only undone the damage, but smashed all of the goals we'd set. For the first time ever, we started receiving organic leads through our website and reached 1st position for most of our target keywords.
How it works
From first call to first report
1Before you sign
Free SEO audit and proposal
Send us your website. We crawl it, check your competitors and come back with the pages to cut, keep and rebuild, plus a price. If SEO is the wrong tool for your business we'll say so and suggest what's right.
2First 90 days
A 90-day plan
Month one is foundations: technical fixes, tracking, the keyword map and your SEO strategy. Months two and three are the build: new pages, rebuilt pages, content and the first links.
3Every month
Build, every month
Pages, content, links and technical work, on a schedule you can see on the project board. Questions go in Slack and get answered by the person doing the work.
4First of the month
Report on leads
Calls, forms and sales from organic search, this month against last. Then we adjust next month's plan based on what the phone did.
Technical fixes live within weeks. Search engine optimisation in a market as contested as Sydney moves competitive terms in two to four months, and keeps compounding after that.Start with the free audit
What SEO costs
What SEO costs in Sydney
One monthly number for all of our SEO services. Content, links, technical work and consulting are inside it, along with our in-house tools.
Sydney is the most contested SEO market in the country, so what you need to invest depends on who you're up against and how far behind you're starting. A slate roofer in the Hills needs a different campaign to a national retailer based in Alexandria, and we'll tell you which one you are before you commit to anything.
Read more 👀
We used AI, scrapers and our own tools to audit the pricing of 220+ Australian SEO agencies and prepare the ultimate guide to what SEO actually costs.
Most Sydney clients invest $2k to $10ka month, for most clientsAll inside the one numberTechnical SEO and developer timeContent: keyword mapping, new and rebuilt pagesLink building, in-house every monthLocal SEO and Google Business ProfileAI answers, reporting and our own toolsMost clients sit in this range; our largest national and ecommerce campaigns run to $20k. Three-month minimum, then month to month. No notice period, and everything we build stays yours.
Our Sydney office
An SEO team in Parramatta, not an offshore call centre
Level 4 on George St, a few minutes from Parramatta station. The SEO specialists, developers and copywriters who run Sydney campaigns work from this floor, and you're welcome to come in and meet them.
Head office · ParramattaLevel 4, 9 George StParramatta NSW 2150
Monday to Friday, 9am to 5pm. Call 1300 896 007, or send the website over and we'll audit it first.
We also work with businesses on the Central Coast, in the Illawarra and across regional NSW, and with clients Australia-wide from our second office on the Gold Coast.
We record Australia's favourite SEO podcast in Parramatta
Michael and Arthur have hosted The SEO Show since June 2021, from the studio in our Sydney office. Suburb pages, link building, migrations, AI search, what to pay an agency and when to fire one. Business owners listen to it to check whether their current SEO company is doing the work. Some of them then hire us.
Sydney agencies charge anywhere from $500 to $20,000 a month, and the cheap end is where the horror stories come from. We start at $2,000 a month, and most of our clients sit between $2,000 and $10,000 with content, links, technical work and consulting inside the one number. We audited what 232 Australian agencies charge and published the lot. What Australian agencies charge →
We scored 232 Australian SEO agencies on public data, from Google reviews and published results to contract terms and team tenure, then published the SEO Sydney rankings with our own row in them. We come third on our own list, which should tell you how the scoring was set up. Read it and judge the shortlist yourself. Best SEO agencies in Sydney →
Technical fixes show within weeks. Competitive Sydney terms move in two to four months and keep compounding. A Sydney pool builder went from page two to second for their main term in under two months. A gift hamper retailer took twelve months to reach first for a term every established Sydney competitor wanted. We will tell you which one your market looks like before you start.
If your customers search with a suburb or the words "near me", yes. The map pack sits above the blue links on those searches, so your Google Business Profile, reviews and service-area pages get worked on alongside the website. For businesses that serve the whole city, we build the suburb coverage out from your strongest areas first, then widen it.
Yes. We have a second office in Burleigh Heads on the Gold Coast, and clients in Melbourne, Brisbane, Perth, Adelaide and regional NSW work with us on the same process. The Slack channel works from anywhere, and the report still lands on the first of the month.
Usually. The audit tells us what the last agency built and whether to keep it or cut it. We have inherited plenty of campaigns with good pages and bad links, and plenty with the reverse. Send us the site and we will tell you what we find, including when the honest answer is that the previous work was fine and the budget was not.
Yes, and the two work better together: Ads buy the clicks while SEO builds, and the search term data from Ads tells us which pages to write next. It is the same team and the same monthly report. Our Google Ads service →
No, for two reasons. Plenty of people still use Google, and many have never opened an AI assistant. Beyond that, good SEO is what gets you into the AI answers: AI Overviews, ChatGPT and Gemini pull from pages that already rank and from businesses with strong reviews and citations. The work is the same, with more weight on structure, entities and reviews. Our AI Answers service →
An SEO consultant works out why you are not ranking and what to do about it, then either does the work or directs the people who will. Ours run the keyword map, brief the writers and developers, review what shipped, and own the monthly report. You deal with the same consultant month to month, not a rotating account manager.
A crawl of every page, a technical review of the code, server and CMS, a content audit that flags the pages to cut, keep and rebuild, a backlink profile check, a look at what your Sydney competitors rank for that you do not, and your Google Business Profile. You get the list of fixes in priority order with a price, whether or not you hire us.
We start with the searches that end in a sale, not the ones with the biggest numbers. Volume, difficulty and intent are scored together, then mapped page by page so every service and every area you serve has one page that owns it. Where you already run Google Ads, the search term report tells us which words convert before we commit a page to them.
Calls, form submissions and revenue from organic search first, then the keyword and traffic movements that produced them, then the work we did that month. The report compares against the previous period so the ROI of the campaign is visible at a glance. Rankings are in there, further down, because the leads are the point.
Yes, and it is usually the fastest win for a service business. Suburb targeting needs a real page for each area with content that is genuinely about that area, plus a Google Business Profile and service-area settings that agree with it. We build out from your strongest suburbs first, then widen, because thin suburb pages published all at once tend to get filtered.
Yes. Sydney stores are a big part of our work, from florists and furniture to refurbished computers. Ecommerce SEO lives in category pages, product templates, faceted navigation and schema, so the fixes compound across every product once the template is right. Ecommerce SEO in Sydney →
No. Three months to start, because that is the minimum honest runway for SEO, then month to month with no notice period. Cancel on the 27th and we finish at the end of that month. You own your accounts and everything we build. Read the Very Fair Terms →
Level 4, 9 George St, Parramatta, open Monday to Friday from 9am to 5pm. It is a few minutes from Parramatta station and the team that runs Sydney campaigns works from there. Call 1300 896 007 or drop in.
What clients say4.9 from 100+ verified reviews · 300+ 🇦🇺 businesses since 2015
Reviews gathered from
Video testimonials
Callan PascoeClearlight Designs
Avi PollakPearson's Florist
Adam ShalalaIN SPORT
Wayne FrancisRecompute
Billy GanleyPointBrik
Andrew GerberSnappy Photobooths
Gerry CaradonnaTim & Gerry's
JasmineMy Dress Box
HimalMonster Furniture
Auto Bookings OnlineMore leads, more sales
Dylan BertovicStryve Finance
Jack RobbinsUV Guard
Client feedback reelFive clients on SEO, Ads & Social
Sam KorkeesEVSE
Chris CostinActronAir
Chris WattsFlavours Catering
AbbieThe Lucy Rose Clinic
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