Be the answer when your customer asks an AI
Buyers are asking AI Overviews, ChatGPT and Gemini instead of scrolling ten blue links. We get those answers naming your business and citing your pages.
More people turn to AI assistants to help them choose a business for their precise needs.
Not "plumber near me" and ten blue links. A paragraph describing their exact situation, and an assistant that comes back with two or three businesses it reckons are the right fit. Here's where those conversations are happening.
To us, it's just good old SEO, updated for 2026 to be search everywhere optimisation. Much of the work done to rank your website in Google is what also gets it found by the AI tools.
What you need is a modern website built for 2026: ranked in Google, structured for AI, and converting well with Google Ads traffic. That's how the top Aussie operators do it.
These tools pretty much just search the web to formulate their answer.
So the job is to make sure what they find about you is worth recommending. At its core, that's three things, and none of them are magic.
Every service, suburb, price signal, inclusion and FAQ stated plainly, in clean markup an assistant can lift without guessing. Gaps in your information get filled in by whoever did write it down.
Your own site says you're great; that counts for little. Being named in articles, listicles, directories, reviews and press is what tells an assistant you're safe to recommend.
We map the buckets of prompts your customers use: problem, comparison, cost, urgency, location, and build a page that answers each one properly, rather than one page trying to cover the lot.
We did this in-depth podcast on how to show up in AI
Twenty-six minutes on exactly how a typical local service business gets itself recommended by AI assistants: the structure, the citations, the content, and what we'd do first.
Hosted by
Michael Costin 
Arthur Fabik Three jobs, run together, month after month.
If this looks familiar, it's because showing in AI is really just doing the SEO fundamentals really well, with a few extra sprinkles thrown on.
Nobody buys in a straight line any more.
AI visibility questions we get asked every week
Be easy to find and worth quoting. ChatGPT searches the live web for most business questions, so it needs a site it can read, plain answers to the exact questions buyers ask, and third-party sources that back you up: reviews, directories, listicles and press. There is no paid placement and no submission form. It is the same work as ranking well, pointed at a different reader.
Generative engine optimisation, answer engine optimisation, AI SEO, LLM SEO: different names for making AI assistants name you. The tactics overlap almost entirely with good SEO, with more weight on structure, entities and citations. We call it search everywhere optimisation and run it as one job rather than selling you three.
Yes. We run a fixed set of prompts your customers would realistically type, across ChatGPT, Google AI Overviews, Gemini and Claude, and record which businesses each one names and which sources it cites. Repeated monthly, that shows whether you are gaining share of answers or a competitor is.
Faster than classic SEO in some cases, because assistants read the live web rather than waiting on an index refresh. Structure and content fixes can change answers within weeks. Earning the third-party citations that make an assistant confident enough to recommend you takes months, exactly like link building.
It matters more. The assistants mostly pull from pages that already rank and from businesses with strong reviews and citations. A site that ranks well is the raw material AI answers are built from, which is why we run AI visibility alongside SEO rather than instead of it. Our SEO services →
It costs nothing and we add one, but be sceptical of anyone selling it as the answer. No major assistant has committed to honouring it. What actually moves the needle is crawlable pages, clean schema, consistent entity data and citations on sites the models already trust.
Heavily, for local and service businesses. Assistants lean on Google reviews, ProductReview, industry directories and forums when deciding who is safe to recommend. A thin or stale review profile is one of the most common reasons a business gets left off the shortlist.
For most clients it is part of an SEO retainer rather than a separate line, because the work overlaps so much. If you want the prompt tracking, the content and the citation building run as their own program, it starts around $2,000 a month. We will tell you on the first call which of the two makes sense.
No, and nor can anyone else. Answers vary by prompt, by user and by model update, and there is no index to buy your way into. What we can do is show you where you stand today, fix what the assistants cannot read or verify, and report the movement every month.
Same job, same signals. We track ChatGPT, Google AI Overviews, Gemini and Claude by default because that is where Australian buyers are, and we will add Perplexity, Copilot or Grok to the tracked set if your customers use them.
