Australia's nerdiest podcast about SEO
Michael Costin and Arthur Fabik talk all things search engine optimisation, drawing on more than a decade on the SEO front lines — client side and agency side. Every episode picks apart a real problem and separates the golden advice from the snake oil.
An SEO podcast for people who have to make it work
Each week Michael and Arthur pick one thing — suburb pages, link building, a migration gone wrong, showing up in AI assistants — and explain how it actually works, what they've tested, and what they'd do if it were their own money.
It's made for business owners and marketers who want to grow their Google visibility without a course, a funnel, or a guru. A good chunk of listeners use it to sanity-check whether their current SEO agency is doing the work. Some of them then hire us to run their Google Search campaign.
Two people who do this for clients every day
No guest-host carousel and no ghostwritten scripts. The pair on the mic are the pair running campaigns at Local Digital, which is why the episodes sound like two colleagues arguing rather than a webinar.
Co-host · Co-founder, Local Digital Michael Costin Started Local Digital in 2015 after enterprise agency life. Runs the strategy side, does the SEO tests nobody asks for, and posts the results anyway.
Michael's profile
Co-host · Head of Delivery Arthur Fabik Our first hire, back in 2016. Runs delivery across the SEO team, which means he's the one who has to make everything we talk about on the show actually happen.
Arthur's profileThe big names have all had a turn on the mic
Between the two-hander episodes we bring in the people whose work the industry actually argues about — testers, publishers, agency owners, tool builders — and ask them the things you can't ask on a conference stage.
All 136 episodes, in one place
Search the back catalogue, play anything straight from this page, or subscribe in your app of choice and let the next one turn up on its own.
The people on the podcast are the people who'd run your campaign
We'll look at your site, your competitors and your market, then send a free proposal on what it takes to hit your goals.
