The Google Shopping agency that fixes the feed first
Shopping ads run on your product feed, so that is where we start. Merchant Center fixed, titles and attributes rewritten, the catalogue split so the products with margin get the budget, and revenue and return on ad spend reported every month.
Your product feed is the campaign
Shopping ads run on your product feed. Google reads it, decides which searches each product matches, and shows the photo, the price and the store name above the text ads. A title missing the brand or the size never enters the auctions it should win.
So the feed comes first. Titles, attributes, prices and images get fixed in Merchant Center before a bid is touched, then the catalogue is split so the products with margin carry the budget and the ones that never sell stop eating it.
Our Google Shopping management: what every account includes
Six jobs, run by the same account manager every week, and a monthly report that shows revenue and return on ad spend by category and product.
Merchant Center set up and fixed
Price mismatches, tax settings, shipping, returns and disapproved products sorted before anything goes live. For one homewares store the price in the feed did not match the site because of GST, and a rule that multiplied the feed price by 1.1 fixed it.
Feed optimisation
Titles rewritten in the order shoppers search: brand, product, key attribute, size or colour. GTINs, brands, product types and custom labels filled in so the feed can be split by margin, stock or season. Images checked against Google's rules.
Campaigns split by what sells
One campaign across the whole catalogue lets low sellers soak up spend. We split by category, margin or performance so budget follows the products that return it. An appliance retailer's online sales rose 62% after its campaigns were rebuilt by category.
Performance Max for retail
Performance Max runs Shopping alongside YouTube, Display and Gmail. With a clean feed it earns its place for most stores. We run it with brand exclusions and listing groups set by margin, and report it on its own line.
Product pruning and ROAS targets
Products that miss the target return get excluded, and bidding moves from maximising conversions to a target ROAS once each product has enough history. A homewares store excluded everything below 2:1 and finished at 9.22.
Dynamic remarketing
Shoppers who viewed a product and left see that exact product again, with its current price. It is the cheapest sale in most Shopping accounts, and it switches off once they buy.
What happened after we took over these Shopping accounts
Four online stores whose Shopping campaigns we rebuilt, each led by the number the owner cared about: revenue, sales or return on ad spend.
Google Ads 
Sportswear retail · Sydney, NSW How we grew In Sport's paid search revenue 225% year on year 225%RevenueRead the case study 
Google Ads 
Appliance retail · Sydney, NSW How restructuring Google Shopping lifted Appliances Warehouse sales 62% 200%ROAS increaseRead the case study 
Google Ads 
Homewares ecommerce · Australia How we took J&C Homewares' Google Shopping to a 9.22 return on ad spend 9.22×Return on ad spendRead the case study 
Google Ads 
Height safety equipment · Australia How we made RISE Pacific's 615-product Shopping campaign pay 615Products in Smart ShoppingRead the case study What your Shopping feed has to get right
Four checks every feed goes through in the first fortnight. A feed that fails any of them loses auctions it should win.
Titles that match the search
Brand, product type and the attribute people search by, in that order, inside the first 70 characters. "Nike Pegasus 41 men's running shoe, size 10" wins auctions that "Pegasus 41" never enters.
Prices that match the page
The feed price, the page price and the checkout price must agree, GST included. A mismatch gets products disapproved, and repeated mismatches can suspend the account.
Identifiers filled in
GTIN, brand and MPN tell Google exactly what you sell, so your product can appear against the same product from other stores. Missing identifiers limit where it shows.
Shipping and returns stated
Delivery cost, delivery time and the returns policy set in Merchant Center. They show on the ad, and a free-delivery label earns clicks the competitor next to you does not.
Why online stores stay past month three
What clients say about our ads
Four reviews from the 70-plus on Google and Clutch, quoted as written.
Our rental fleet is currently at 95% utilisation. That's up from 70% before Local Digital took over our advertising. Proof is in the pudding: sales are up. They're happy to let their work speak for itself with no lock-in contracts, and we receive detailed monthly reports showing campaign progress.
We're achieving our revenue goals and our ROAS goals, with a high volume of customers to the online store and a higher volume of customers to the bricks-and-mortar store too. Extremely organised, responded quickly to our needs, took our recommendations on board and delivered on time.
Working with Local Digital has been awesome. They have taken my online business to the next level. The ads are brilliant and their ideas and knowledge is second to none. Thank you.
I have been working with Local Digital to manage our SEO and Google Ads for a few years now and I am very happy with the level of support we receive and the ability to communicate efficiently and openly.
The first 90 days, and every month after
Free account review
Send us the account, or the website if there is no account yet. We show you the wasted spend, the tracking that was never right and what your market costs per click, with a forecast. The findings are yours whether you hire us or not.
Build the plumbing
Account build or rebuild, campaign structure, keyword research, negative lists, conversion tracking and call tracking proven end to end, and landing pages sorted before the budget goes live.
Cut waste, find the winners
Search terms read every week, negatives added, bids and budgets moved towards what converts, ads tested in pairs. This is where cost per lead usually drops hardest.
Report on leads, not clicks
Calls, forms and sales from Ads, this month against last, with cost per lead next to what you paid us. Then we set next month against what the phone actually did.
What Google Shopping management costs
Two numbers. Our management fee, which starts at $1,000 a month and includes the feed work and Merchant Center fixes. And your ad spend, which goes straight to Google on your own card.
The spend follows your catalogue and your target return. A store with a few hundred products and a 4:1 target needs a different budget to one with thousands of products and thin margins, and the proposal forecasts revenue at each level before you commit.
What Google Ads costs in Australia: click prices by industry, what agencies charge, and how much budget you actually need.
How much does Google Ads cost?Google Shopping and ecommerce reading
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Google Ads Bidding Strategies Your Competitors Don't Know Google Ads Bidding Strategies can help you get an advantage over your competition while you move closer to your goals. Dominic Sergi · 19 Feb 2020 
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Google Ads, Australia-wide
The parent page: the money path, campaign types, pricing and results.
Read morePPC agency
Google, Shopping, Microsoft and YouTube run as one budget, split by what sells.
Read moreEcommerce SEO
Category pages, product templates and links for the same products, reported as organic revenue.
Read moreShopify SEO
Collections, product templates, duplicate URLs and app bloat fixed on Shopify stores.
Read moreWant to know what your feed is costing you?
Send the store and the Google Ads account over. The free review checks the feed, the Merchant Center diagnostics and the campaign split, with a price beside each fix, read by a person before it comes back.
Common Google Shopping questions
You upload a product feed to Google Merchant Center and link it to Google Ads. When someone searches for a product, Google matches the search against your feed and shows your photo, price and store name. You pay when someone clicks, and the feed decides which searches you appear on.
Yes. Shopping ads are the product listings with photos and prices at the top of Google, and they now run through Standard Shopping or Performance Max campaigns. There is also a free listings programme that shows products in the Shopping tab without paying per click.
The buyer sees the product, the price and the store before they click, so the clicks you pay for come from people who already like the price. For most online stores it returns more than text ads on product searches.
Our management starts at $1,000 a month and includes the feed work, Merchant Center fixes, campaign management and reporting. Your ad spend goes to Google directly. Most stores spend $3,000 to $30,000 a month on top, set by catalogue size and target return. What Google Ads costs in Australia →
Performance Max for most stores with a clean feed and conversion history, because it reaches YouTube, Display and Gmail as well. Standard Shopping when you need tight control over which products and searches get budget, or when the account is too new for Performance Max to learn from. Plenty of accounts run both.
The usual causes are price or availability mismatches between the feed and the site, missing shipping or returns policies, or a site that does not meet Google's checkout and contact requirements. The fix is correcting the cause, then requesting a review. We handle both.
Products can show within days of approval. Performance settles once each product has enough clicks and sales to bid on, over the first one to two months, which is when bidding moves to a target return. A sportswear retailer saw revenue lift in the first month on the same spend.
Shopify, BigCommerce, WooCommerce and Magento stores, with feeds from the platform's own Google channel or a feed app. Where the feed app is the problem, we replace or configure it.
Yes. Both are set up in your name, so the product history and conversion data stay with you if you leave. Read the Very Fair Terms →
Most stores should. Shopping sells today and SEO builds the category pages that sell without a click cost. The Shopping search terms report tells the SEO team which categories to build first. Ecommerce SEO →
