Google Ads Architectural 3D rendering

How we cut Supercheap3D's wasted ad spend and delivered 51% more leads

Supercheap3D had cycled through agencies and were spending too much on Google Ads for too little in return. A rebuilt account cut spend 17% and delivered 51% more leads at a 45% lower cost per lead.

I Want Results Like This
A 3D-rendered kitchen interior by SuperCheap3D
51%More leadsSame month, year on year
45%Lower cost per lead2021 vs 2020
47%Better conversion rate
17%Less media spend
01

The problem

Supercheap3D specialise in architectural 3D renders for builders, developers, architects and home owners. They had been through several agencies and found the experience much the same each time: the same reports, hours and recommendations, and nothing proactive unless they prompted it themselves.

They were also spending too much on Google Ads for very little in tangible returns. The brief to us was simple: clean up the wasted ad spend if we could, and provide the attentive service they hadn't been getting.

What we were up againstSeveral agencies, same lacklustre service and resultsGoogle Ads costs too high for the returnsNo proactive work without prompting
The Supercheap3D website: real estate 3D renders with quote requests as the main conversion.
The Supercheap3D website: real estate 3D renders with quote requests as the main conversion.
02

What we did

Our audit of the Google Ads account found many thousands of dollars a month going on irrelevant searches. Ads were showing for cement rendering rather than 3D rendering, to people hunting for 3D rendering software, and to people looking for jobs. None of them were ever going to become a paying customer.

1Audited where the budget was goingWe traced the wasted spend to irrelevant searches: cement rendering, rendering software and job hunters, none of which would convert.
2Restructured the whole accountCampaigns, ad groups, keyword targeting and account settings were rebuilt from scratch to dramatically cut the amount of budget being wasted.
3Reinvested the savingsThe thousands of dollars a month saved on irrelevant clicks were redirected into the areas that were actually generating leads.
The rebuilt account structure: brand and generic campaigns, tightly matched keywords, negatives, sitelinks and extensions planned out.
The rebuilt account structure: brand and generic campaigns, tightly matched keywords, negatives, sitelinks and extensions planned out.
03

The results

Comparing a month in 2021 with the same month in 2020, Supercheap3D spent 17% less on Google media. Despite the lower spend, the account generated 51% more leads, the conversion rate was 47% better, and cost per lead fell 45%. The budget was finally going on relevant traffic, and the advertising became more profitable.

Google Ads year-on-year comparison: spend down 17%, conversions up 51%, conversion rate up 47%, cost per conversion down 45%.
Google Ads year-on-year comparison: spend down 17%, conversions up 51%, conversion rate up 47%, cost per conversion down 45%.

With the waste gone, every dollar now goes on searches that can turn into a quote request, and there's headroom to scale the campaigns that work.

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