Arthur Fabik
Head of Delivery at Local Digital and co-host of The SEO Show. In SEO, Google Ads and conversion rate optimisation since 2012, from global agency campaigns for eBay, David Jones and Optus to getting local painters' phones ringing.
- Sydney, Australia
- At Local Digital since · 10 years
- In search since · 14 years
About Arthur
Arthur Fabik is Head of Delivery at Local Digital in Sydney, where he runs the delivery team across SEO, Google Ads and conversion rate optimisation. He has worked in search since 2012 and was one of the founding hires at Local Digital in 2016, playing an instrumental role in shaping the agency's direction and growth.
Before Local Digital he worked at global agencies, managing large-scale campaigns for brands such as David Jones, eBay, Optus, Harvey Norman and iiNet. He started agency-side in 2013 at dgm Australia and APD, working across technical and creative SEO and CRO projects, including helping eBay recover from a Google penalty in 2014, before spending a year at Dentsu as an SEO experience executive.
He joined Local Digital in April 2016 as a digital marketing consultant and has since moved through digital project manager, SEO manager, SEO lead and director of SEO, becoming Head of Delivery in June 2022. His work spans everything from global ecommerce brands and B2B businesses to local trades.
Since July 2021 he has co-hosted The SEO Show with Michael Costin: a weekly Australian SEO podcast with 130+ episodes, listeners in more than 130 countries, a 4.8/5 rating from 50+ reviews and an Australian Podcast Awards nomination. He also writes about SEO, Google Ads and AI search on arthurfabik.com.au, where he offers independent SEO, Google Ads, backlink and AI visibility audits.
Arthur holds a Bachelor of Commerce (Marketing) from Macquarie University. Away from work he enjoys walking, hiking and travelling.
Experience
- Jun 2022 – Present Head of Delivery Local Digital · Sydney
Runs delivery across SEO, Google Ads and conversion rate optimisation for the agency's clients.
- Jul 2021 – Present Co-host The SEO Show
Weekly SEO podcast co-hosted with Michael Costin. 130+ episodes, listeners in 130+ countries, Australian Podcast Awards nominee.
- Oct 2021 – Jun 2022 Director of SEO Local Digital · Sydney
- Jan 2021 – Oct 2021 SEO Lead Local Digital · Sydney
- Nov 2019 – Dec 2020 SEO Manager Local Digital · Sydney
- Dec 2016 – Oct 2019 Digital Project Manager Local Digital · Sydney
- Apr 2016 – Dec 2016 Digital Marketing Consultant Local Digital · Sydney
Founding hire at the agency.
- Apr 2015 – Apr 2016 Experience Executive (SEO) Dentsu · Sydney
- Jun 2013 – May 2015 SEO Consultant APD · Sydney
Broad range of SEO and CRO projects, onsite and offsite, technical and creative. SEO lead on major accounts, including eBay's recovery from a Google penalty in 2014.
- Jul 2013 – Jun 2014 Junior SEO Executive dgm Australia · Sydney
- Nov 2008 – Feb 2012 Marketing Assistant Student Services Australia · Chippendale NSW
Marketing for magazines4students.com.au while studying at university.
Education
- Bachelor of Commerce (Marketing)Macquarie University · 2008 – 2012
Certifications
- Google Analytics Individual QualificationGoogle · Sep 2015
- Inbound CertificationHubSpot · Aug 2015
- Google Display AdvertisingGoogle · Aug 2015
- Google Search AdvancedGoogle · Aug 2015
- Google AdWords FundamentalsGoogle · Jun 2015
- Conversion Optimisation CourseCXL · Oct 2014
- JavaScriptCodecademy · Jun 2014
- Web Fundamentals: HTML & CSSCodecademy · Jun 2014
Awards & recognition
- Best Large Integrated AgencyAPAC Search Awards 2022 · Local Digital
- Australian Podcast Awards nomineeAustralian Podcast Awards · The SEO Show
Articles by Arthur
33 articles
How to Optimise Content for AI Search Engines AI search is changing how Australians find information online. Tools like ChatGPT, Perplexity, and Google's Gemini don't rank pages the way traditional… 
Arthur Fabik · 20 Jan 2026 
Key Metrics for Assessing Quality Links in Link Building Understand the power of quality links in SEO. Learn key metrics to assess link quality and enhance your site's authority and search rankings. Arthur Fabik · 20 Jan 2026 
How Do I Hire An SEO Agency? Of course we’d say that, we’re an Sydney SEO agency after all. But in all seriousness, it’s a vital part of the marketing strategy of any business. Arthur Fabik · 31 Oct 2025 
Take It Inhouse vs Using An Agency In today’s digital landscape, there’s no debating the importance of SEO. Arthur Fabik · 10 Oct 2024 
Unsecured Websites: Mastering SSL for SEO Benefits As you venture into the digital space, understanding website security is crucial for safeguarding your online presence and boosting your search engine… Arthur Fabik · 29 Jan 2024 
Google's E-E-A-T Principles Understanding the evolving landscape of search engine optimisation is vital for ensuring your content remains visible and competitive. Arthur Fabik · 21 Jan 2024 
Internal Linking Introduction: Mastering Website Navigation and SEO Internal linking is an essential tactic in your SEO toolkit, making it easier for both users and search engines to navigate your website. Arthur Fabik · 21 Jan 2024 
Using Google Search Console for SEO Insights Google Search Console is an indispensable tool for website owners, content creators, and SEO professionals seeking to enhance their site's visibility and… Arthur Fabik · 21 Jan 2024 
On-Page SEO Best Practices On-page SEO is a foundational element of your website's visibility in search engine results. Arthur Fabik · 18 Jan 2024 
Core Web Vitals Explained: Your Guide to Google's Performance Metrics Core Web Vitals are a set of metrics devised by Google to help you understand and enhance your website's user experience in terms of loading… Arthur Fabik · 17 Jan 2024 
SEO Technical Audits: Improve Website Performance & Make Google Happy Ensuring your website is fully optimised for search engines is a crucial aspect of maintaining a strong online presence. Arthur Fabik · 17 Jan 2024 
Site Speed Optimisation for SEO: Enhancing Search Rankings and User Experience Understanding the importance of site speed is crucial when you're looking to refine your website’s performance in search engines. Arthur Fabik · 17 Jan 2024 
Essential Keyword Mapping for SEO Keyword mapping is an essential process in search engine optimisation (SEO) where you assign relevant keywords to each page of your website. Arthur Fabik · 15 Jan 2024 
Guide to Guest Posting as a Link Building Tactic Guest posting is a key strategy within the broader scope of SEO and link building that involves writing and publishing content on external websites. Arthur Fabik · 15 Jan 2024 
Understanding Indexing and Crawling Understanding how search engines like Google uncover and organise the wealth of information on the internet is vital for anyone interested in SEO or… Arthur Fabik · 10 Jan 2024 
Keyword Research for SEO: The Foundation of Successful Content Strategy Keyword research is an integral component of any SEO strategy, enabling you to understand the phrases and queries your target audience uses when… Arthur Fabik · 26 Nov 2023 
Why Is SEO A Monthly Investment? Everybody loves a sugar coat. Sometimes, it’s a lot easier to digest information that isn’t ideal with a layer of sweet on top. Arthur Fabik · 7 Nov 2022 
Why Targeting A Low CPA Can Hurt You At first glance, it might seem like a low cost per action (CPA) is the dream. Arthur Fabik · 24 Oct 2022 
12 Google Ads Bidding Strategies For More Traffic Google Ads auctions run around 40,000 times every second. That’s a lot of competition. Arthur Fabik · 4 Oct 2022 
Beginner’s Guide to White Hat SEO and Best Practices Last time, we talked about black hat SEO and how cutting corners can land your site in serious trouble, including penalties that can wipe you out of the… Arthur Fabik · 30 Aug 2022 
Make Sure You’re Not Practicing These Black Hat SEO Techniques Anyone who’s spent time in the world of SEO knows how demanding it can be. Arthur Fabik · 22 Aug 2022 
Boost Your Website’s Crawlability and Quality With Internal Linking When it comes to SEO, there’s a lot going on. So much, in fact, that it’s easy to overlook some of the most important pieces. Arthur Fabik · 17 Aug 2022 
The Reasons That Google Search Console is Showing Crawled - Currently Not Indexed Today, we’re keeping things short and sweet. We’re diving back into Google Search Console, this time looking at Crawled – Currently Not Indexed. Arthur Fabik · 8 Aug 2022 
4 Reasons Why Your Pages Are Discovered - Currently Not Indexed in Google Search Console The dreaded Discovered – Currently Not Indexed status in Google Search Console is an SEO consultants nightmare. Arthur Fabik · 3 Aug 2022 
7 Alternative Search Engines Other Than Google We’ve all heard the phrase ‘Google it’. As a matter of fact, you probably say it a lot more often than you think. Arthur Fabik · 25 May 2022 
How To Remove A Google Review Think about it - we Google everything. Whether it’s to find a new hairdresser, electrician, or restaurant, we use Google to figure out what’s close… Arthur Fabik · 18 May 2022 
Website Migration Checklist: How To Get It Right Picture this: your lead generation has picked up. Your customer base has become something out of a dream. Arthur Fabik · 29 Mar 2022 
How Long Will It Take Google to Index My Site? If you’re launching a new SEO page, you’ve probably wondered how quickly Google will actually find it and add it to the index. No? Just us then? Fair enough. Arthur Fabik · 13 Mar 2022 
What Does SEO Management Involve? There is no denying that we live in a world where the internet is becoming more and more vital. Arthur Fabik · 24 Feb 2022 
What Is Google Search Console - Ultimate Guide 2026 You might have worked your fingers to the bone building your business website. Maybe you added high-end products to attract your target audience. Arthur Fabik · 23 Feb 2022 
10 x Business Blog Topic Ideas to Drive Traffic, Leads & Sales Running a blog is an exhausting business. There's that inexplicable joy every time content is launched, however - all that work behind the scenes is… Arthur Fabik · 20 Apr 2021 
Shopify SEO: Ultimate Guide for 2021 Ever since its launch over 15 years ago, Shopify has become the most popular eCommerce platform in the world. Arthur Fabik · 2 Mar 2021 
Why Cheap SEO is Never Cheap Thinking about cheap SEO packages? Go for it. Just don’t be surprised when you have nothing to show for it after 6 months. Arthur Fabik · 2 June 2020 
