Google Ads

Google Ads

Benchmarks, budgets and campaign structures from the ad accounts we manage for Australian service businesses. Written by the people spending the money.

14 articles · Updated weekly
Our service Google Ads managed by people who answer the phone See how we structure, run and report on ads, and what it costs. Google Ads services

All Google Ads articles

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Illustration for How to Lower Your Customer Acquisition Costs Google Ads · 12 min How to Lower Your Customer Acquisition Costs The customer acquisition costs (CACs) of any type of business play a direct role in the amount of turnover and revenue that a business is able to… Dominic Sergi · 3 Feb 2022 Illustration for Is Paid Search Better Than Paid Social? The Answers You Need Google Ads · 5 min Is Paid Search Better Than Paid Social? The Answers You Need Growing your business may seem like a daunting task. Choosing between print and pixel, paid search and paid social, or giving free products, trials, or… Dominic Sergi · 18 May 2020 Understand How Quality Score and Ad Rank Are Calculated Google Ads · 6 min Understand How Quality Score and Ad Rank Are Calculated What do advertisers want the most? To get as many (relevant) eyes as possible on their ads at a low price. Dominic Sergi · 17 Apr 2020 Google Ads Bidding Strategies Your Competitors Don't Know Google Ads · 11 min Google Ads Bidding Strategies Your Competitors Don't Know Google Ads Bidding Strategies can help you get an advantage over your competition while you move closer to your goals. Dominic Sergi · 19 Feb 2020 The Secrets of Australia's Top Online Advertisers Revealed Google Ads · 46 min The Secrets of Australia's Top Online Advertisers Revealed I’m about to give you an insider’s grasp on the little-known techniques the top 3% of Australian online advertisers use to generate a huge volume of… Michael Costin · 16 Dec 2019
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