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Illustration for Understanding Indexing and Crawling Google Search · 8 min Understanding Indexing and Crawling Understanding how search engines like Google uncover and organise the wealth of information on the internet is vital for anyone interested in SEO or… Arthur Fabik · 10 Jan 2024 Illustration for Enterprise SEO: Everything You Need to Know in a Nutshell Google Search · 15 min Enterprise SEO: Everything You Need to Know in a Nutshell In the world of search engine optimisation (SEO), there's a specialised approach designed for large organisations called enterprise SEO. Michael Costin · 26 Nov 2023 Illustration for Keyword Research for SEO: The Foundation of Successful Content Strategy Google Search · 8 min Keyword Research for SEO: The Foundation of Successful Content Strategy Keyword research is an integral component of any SEO strategy, enabling you to understand the phrases and queries your target audience uses when… Arthur Fabik · 26 Nov 2023 Illustration for Shopify SEO: Quick Tips to Boost Your Store's Rankings Google Search · 17 min Shopify SEO: Quick Tips to Boost Your Store's Rankings It's no secret that having a strong online presence is vital for businesses these days, and Shopify is an excellent platform for setting up your… Michael Costin · 26 Nov 2023 The Lessons Learned Growing An Agency to 24 People Local Digital · 4 min The Lessons Learned Growing An Agency to 24 People In the lead up to our sixth birthday I wanted to put together this post looking at our growth from what was essentially a 2-man freelance operation at… Michael Costin · 23 July 2023 Illustration for Why Is SEO A Monthly Investment? Google Search · 5 min Why Is SEO A Monthly Investment? Everybody loves a sugar coat. Sometimes, it’s a lot easier to digest information that isn’t ideal with a layer of sweet on top. Arthur Fabik · 7 Nov 2022 Illustration for Why Targeting A Low CPA Can Hurt You Google Ads · 5 min Why Targeting A Low CPA Can Hurt You At first glance, it might seem like a low cost per action (CPA) is the dream. Arthur Fabik · 24 Oct 2022 Illustration for Google Ads Competitor Research Google Ads · 6 min Google Ads Competitor Research In digital marketing, one thing never really changes: competition. Dominic Sergi · 17 Oct 2022 12 Google Ads Bidding Strategies For More Traffic Google Ads · 15 min 12 Google Ads Bidding Strategies For More Traffic Google Ads auctions run around 40,000 times every second. That’s a lot of competition. Arthur Fabik · 4 Oct 2022
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