Demolition digital marketing that keeps the excavators booked.
We’re a specialist demolition marketing agency. Demolition SEO, Google Ads, Google Maps and lead generation, run by a team that already knows what a knockdown rebuild is worth, why an asbestos scope takes three weeks longer to close, and which suburbs are worth chasing.
Quote requests / monthLive1147Sample demolition client, 9 months in.
Digital marketing for demolition contractors
Most people searching for a demolition contractor have never hired one before.
A homeowner planning a knockdown rebuild in Kellyville searches “house demolition cost” months before the builder is chosen. The renovator in Brunswick wants a strip-out price by Friday so the kitchen can go in. The project manager on a Docklands make-good is four tabs deep checking who holds the right insurances. Same trade, three very different buyers. Demolition digital marketing is the work of turning up properly for all three, in every council area your trucks already drive through.
That’s the whole job we do for demolition contractors: demolition SEO to own the scope and suburb searches, Google Ads to buy quote requests while the organic work builds, Google Maps so you sit in the local three-pack, AI visibility so you get named when someone asks ChatGPT who knocks down houses in Penrith, and a website that makes a stranger comfortable handing you a $40,000 job. Four channels, one pipeline of demolition leads.
We’ve run this playbook for excavation crews, tree services, builders and other heavy trades across Australia, so we’re not learning your business on your budget. We already know a bonded asbestos strip prices nothing like a two-storey brick knockdown, and that one builder who calls you nine times a year beats any single homeowner enquiry. Your demolition lead generation gets built around the work you want more of.
Homeowner, builder and commercial intent split outAsbestos and approval questions answered on the pageEvery quote request tracked back to the scope
The five things we do for demolition.
Run together they cover every way a customer can find you, and every way they decide whether to call.
Google Search · Demolition SEO
Rank for every scope you quote, in every council area you work.
“House demolition Sydney”, “asbestos removal Geelong”, “pool removal cost Brisbane”, “office strip out Perth”: those searches run every week inside your service area, and each one is a quote request currently landing with someone else. We build the scope and suburb page structure that lets you appear for all of them, then earn the authority to hold those positions against the national operators.
A page per scope and per suburb, plus the cost pages people actually search
Asbestos, strip-out, pool removal and excavation kept as separate intents
Quote requests from week one, dialled back when the diary fills.
SEO compounds. A demolition business staring at two weeks of white space on the schedule can’t wait for it. Google Ads puts you in front of the homeowner pricing a knockdown and the builder who needs a site cleared by the 14th, then lets you pull spend the week both machines are committed. We run demolition accounts on cost per quote request and cost per won job.
Separate campaigns for house demolition, asbestos, strip-outs and excavation
Skip hire, scrap metal and job-seeker searches excluded so you stop funding them
Plenty of demolition contractors rank beautifully beside their yard in Wetherill Park and disappear by the time you look at Hornsby. Three things move that: a Business Profile carrying your real licences and service areas, a steady flow of reviews from homeowners and site managers, and suburb pages with genuine local signal. We work all three, then track the map across a grid so the gaps are visible.
Grid rank tracking across your whole service radius
A review request process your site supervisor will actually follow
Homeowners planning a knockdown now ask an assistant what demolition costs and who does it, well before Google opens. Those answers get assembled from your site structure, your reviews, your licence details and what the rest of the web says about you. We make a demolition business legible to those tools, so your name comes back in the three they hand over.
Schema, licence and citation work so your details match everywhere
Tracking of the prompts homeowners and builders actually type
A site that turns a $40,000 enquiry into a site visit.
Getting found is half of it. A homeowner about to spend more on demolition than on their car won’t fill in a form on a site that buries the licence number and takes six seconds to load. Our sister brand Postclick writes and builds the pages: fast, clear, licences and insurances up front, real photos of real knockdowns, one obvious way to ask for a price.
Landing pages for paid traffic, converting at 10-30%+
Scope and suburb pages you can add to without a developer
Most demolition businesses we work with invest between $2,000 and $6,000 a month across SEO, Google Ads and Maps, plus ad spend. Where you land depends on how many councils you want to own and how much plant you have sitting idle. Ten extra quote requests a week is a problem if you run one excavator and one tipper. We’ll tell you what your market costs before you commit to anything.
Google Ads can be producing enquiries inside a week. Map pack movement shows around the 6 to 10 week mark. Broader demolition SEO gains land between months three and six and keep compounding after that. Demolition also has a long gap between the first search and the signed job, so a chunk of your early enquiries will be homeowners still waiting on a development approval. We run ads and SEO together for that reason: the ads pay the bills while the organic work builds the asset you stop renting.
Yes. Two demolition businesses chasing the same councils means we bid against ourselves and split the same map pack. Once we’re working with you in your patch, that patch is yours.
Both, and they buy very differently. The homeowner searches “house demolition cost” and wants a number in an email. Builders care about program: can you clear the site by the 14th, and will your crew turn up on the day. The project manager on a commercial job is checking insurances, prequalification and whether you’ve dismantled something that size before. We split the intent, send each one to a page written for it, and keep the builder and commercial pages heavy on capability: plant list, licences, completed projects, the material that gets you onto a tender list.
Ranking where your yard is registered is the easy part, Google hands you that. The money is in the suburbs your trucks drive through and the council areas where the knockdown rebuild activity is happening. We map your visibility across a grid of the whole service radius, and it is almost always the case that you vanish ten kilometres from the depot, which is precisely where the DAs are being lodged.
Not always. Be realistic about it though. If your site is eight years old, takes five seconds to load and shows four photos of the same job from 2019, every channel above it underperforms. Demolition buyers want proof before they pick up the phone, because the job is irreversible and expensive. We’ll tell you honestly whether yours is worth fixing or rebuilding, and Postclick can do the rebuild if it comes to that.
Call tracking on every number, recordings you can play back, and forms that log which scope and which suburb produced the enquiry. Your monthly view shows calls, form leads, cost per quote request and what the won jobs came from. You’ll hear the tyre kickers as well, which is the point. Demolition attracts plenty of people pricing a job they’ll run in two years, and you need to see how many of those a campaign is producing before you judge it.
No lock-in. We work month to month because the work should keep earning its place. Most demolition clients stay with us for years, which is the only retention metric that means anything.
How digital marketing works for a demolition business
Demolition digital marketing is the work of being the contractor that homeowners, builders and project managers find at the moment a site has to come down. Four things run together: demolition SEO for the scope and suburb searches people type, Google Ads to buy quote requests immediately, Google Maps so you hold the local three-pack, and a website that turns a visit into a site inspection. Each channel catches a different buyer, and skipping one makes the rest more expensive.
Demolition SEO
SEO for a demolition contractor is a structure problem. You sell around eight distinct scopes, house demolition, internal strip-out, asbestos removal, pool removal, shed and garage removal, excavation, site clearing, commercial and industrial demolition, across thirty or forty suburbs and half a dozen councils. That is hundreds of genuine searches. Most demolition websites collapse the lot onto one services page and an areas list, then rank for the depot suburb and nothing beyond it. We build a page for each scope and each real service area, write them so a homeowner gets an actual answer on approvals, asbestos licensing and tip fees, and earn the links and citations that hold those positions.
Google Ads for demolition contractors
Paid search fills the holes in the schedule. A demolition Google Ads account run properly splits homeowner intent from builder and commercial intent, bids hardest on the cost and quote searches that convert, excludes skip bin, scrap metal, machinery hire and job-seeker traffic, and sends every click to a page about that exact scope. We manage against cost per quote request and, where your CRM allows it, cost per won job. That way you can see what a knockdown enquiry costs against a pool removal, and push the budget at whichever one carries the margin.
Demolition lead generation
Lead generation for demolition gets measured on lumpy numbers. One month is nine homeowner enquiries and a strip-out in Coburg. The next is a single warehouse job worth more than the previous six combined. Averages hide all of that, so we track every call and form back to the scope and suburb that produced it, record calls so you can hear how the office handles a nervous homeowner asking about asbestos, and report on cost per quote request and won value. It is also how we know when to stop scaling a channel. Another twenty enquiries a week is worth nothing while the 20 tonne machine is committed until March.
Why a specialist agency
A generalist agency learns your trade on your budget. We already know a Class B licence limits what you can quote, that the DA or complying development certificate has to land before a machine moves, that tip fees and the state waste levy sit inside your pricing, and that a homeowner’s first question is nearly always asbestos. We know which searches convert and which ones bring people hunting a free skip. Home services is the only thing we do, so your campaign starts from a playbook already refined across dozens of trade businesses.
Other industries we work with
Not a demolition? We run the same playbook for these trades.
Looking for a demolition marketing agency in Australia?
We work with demolition contractors across Sydney, Melbourne, Brisbane, the Gold Coast, Perth, Adelaide, Newcastle and regional Australia. Some are two-machine outfits doing knockdowns for one volume builder and finally wanting a pipeline of their own. Others run a full yard of plant, a Class A licence and a commercial arm chasing tender work. House demolition and knockdown rebuilds, internal strip-outs for renovators, asbestos removal and disposal, pool removals, excavation and site clearing, industrial dismantling: the marketing problem is identical. Someone in your area is searching today, and a competitor is quoting the job tomorrow.
Our demolition digital marketing work covers the whole path that buyer takes. Demolition SEO earns the organic positions for each scope and suburb. Google Ads for demolition companies buys the quote requests while the organic work compounds. Google Maps and Google Business Profile management put you in the local three-pack where most “demolition near me” searches get decided. AI visibility makes sure you’re named when someone asks ChatGPT or an AI Overview who to call about a knockdown. And Postclick builds the landing pages and website that turn all of that traffic into site inspections.
If you’re comparing demolition marketing companies, the question worth asking is who has actually run lead generation for a trade with six-figure jobs and a two-month sales cycle. We only work with home services, one demolition contractor per service area, on month-to-month terms, and we’ll tell you before you spend a dollar whether your market is worth attacking and what it will realistically cost.
