How Alana Healthcare migrated sites without losing rankings, then hit #2

Alana Healthcare was in the middle of an important website refresh and brought us in to manage the migration, so that a new design didn't come at the cost of their Google visibility. At the same time, obstetric bookings were dropping and the practice wanted more consultations.

Their target keyword, obstetrician sydney, had slowly slipped to the bottom of Google's first page. The job was clear: move the old site to the new design without losing rankings or disturbing organic traffic, and lift the obstetric terms while we were at it.

A migration only goes wrong when Google loses track of where pages went. So before anything launched, we mapped every existing URL to the new proposed structure and put 301 redirects in place, telling Google's crawlers each page had moved permanently and sending anyone on an old link to the right new page.

The old Alana Healthcare site moved to the new design with minimal loss of traffic or rankings. With the SEO strategy rolled out on top, Alana Healthcare now ranks second for obstetrician sydney, holds first position for many gynaecology-related terms, and is seeing more visitors and more obstetric leads from organic search.

With the migration behind them and the foundations set, the focus now is on pushing obstetrician sydney the last step to first and keeping consultations flowing.