How Clearlight Designs went from toxic backlinks to #1 for lighted mirrors

Clearlight Designs manufactures illuminated mirrors for clients like the Shangri-La Hotel, Sofitel and David Jones. Wanting more visibility and more leads, they engaged an outsourced SEO agency overseas. A few months in, it was clear the agency was up to no good.

Large numbers of PBN and poor-quality backlinks were appearing, and they were starting to bite. Rankings kept dropping and traffic followed. With no tracking on the site, there was no way to see what it was doing to leads. The brief was blunt: get our traffic back, and while you're at it, increase our leads.

The fix was relatively simple in the end. First cab off the rank was a comprehensive backlink audit. We then went through the SEO basics, metadata, heading tags and page copy across every key page, and found keyword cannibalisation: multiple pages competing for the same search terms.

Clearlight Designs now ranks in position 1 for its target keyword, lighted mirrors, as well as related terms like bathroom lighted mirrors. Almost immediately we saw SERP visibility lift, and with it more visitors and more leads from organic search, now properly tracked.

With the link profile clean and tracking in place, the rankings have somewhere solid to grow from. The client was happy enough to refer his brother's business, which is now reaping the same rewards.